Zero Turn Mower Market size was USD 3.2 billion in 2024 and is estimated to reach USD 12.1 billion by the end of 2037, expanding at a CAGR of 10.9% during the forecast period, i.e., 2025-2037. In 2025, the industry size of zero turn mowers is evaluated at USD 3.5 billion.
Residential homeowners are increasingly adopting improved and efficient zero turn mowers instead of conventional counterparts due to their convenient use. The self-owned compact zero turn movers are effective in both performance and long-term costs owing to their ability to maneuver lawn obstacles such as shrubs, flower beds, and long grass. Many countries worldwide are governed by their specific lawn management ordinance and if not obeyed can lead to legal and financial consequences.
For instance, according to the Fairfax County government’s vegetation ordinance, the height of the grass should be kept below 12 inches by residential property owners. The rules can differ based on the type of property however lack of compliance or violation of rules can lead to hefty fines. Several studies estimate that a professional lawn mowing service provider can charge thousands of dollars depending upon the project/land. To combat this financial burden, landowners find zero turn mowers a cost-effective investment option in the long-term view.
Considering this aspect as an opportunity, many zero turn mower manufacturers are concentrating on developing residential models at competitive pricing. For instance, Husqvarna Group, a leading producer of zero turn mowers offers residential mowing machines at affordable prices. The Husqvarna Group’s residential zero turn lawn mower designs range between USD 3299 to USD 6999, with multiple designs and features.
This appeals to a wider consumer base, particularly land owners seeking to mitigate high professional lawn mowing costs. For instance, the Husqvarna Group’s second quarter FY 23 interim report revealed that its net sales increased by 7% and the operating margin was 12.4%. Furthermore, in March 2023, Husqvarna revealed the launch of new wire-free technology-based residential lawn mowing solutions. The Automower 450X and 450XH EPOS movers are connected with the Automower Connect App, which eliminates the need for boundary wire. Thus, various marketing strategies including innovative residential product launches is aiding the company to earn high profits.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
10.9% |
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Base Year Market Size (2024) |
USD 3.2 billion |
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Forecast Year Market Size (2037) |
USD 12.1 billion |
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Regional Scope |
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Cutting Width (Less Than 50 inches, 50 to 60 inches, More than 60 inches)
The more than 60 inches segment is set to dominate over 41.1% zero turn mower market share by 2037. These types of zero turn mowers are widely adopted by professional landscapers and large property owners. More than 60 inches cutting width zero turn mowers enable high productivity by faster operational times and mitigating labor costs. Innovations in materials and engine technology are also contributing to the performance of larger mowers.
Furthermore, the swiftly expanding landscaping business is directly augmenting the sales of zero turn mowers with a 60 + inch cutting width. For instance, the National Association of Landscape Professionals reveals that the landscape services market was valued at USD 153 billion in 2024. Over 1 million individuals are employed in this sector and around 661,000 businesses represent landscaping services. Thus, considering the boasting landscaper business, manufacturers are concentrating on developing larger mowers with powerful engines, deck designs, and enhanced fuel efficiency.
Application (Commercial, Residential)
By the end of 2037, commercial segment is estimated to account for more than 59.5% zero turn mower market share. The rising infrastructure developments of commercial properties such as offices, schools, parks, and sports fields including golf courses are fuelling the sales of high-efficiency mowing equipment such as zero turn lawnmowers that are suited to manage large green spaces. The National Golf Foundation estimates that there are over 14,000 golf facilities in the U.S. Furthermore, the Research Nester’s study reveals that around 24.0% rise was observed in park visitors in the U.K. and 28.29% in the U.S. in 2022, respectively. This underscores the rising number of visitors to green spaces is increasing the need for effective landscaping services, further contributing to the commercial zero turn mower sales growth.
Our in-depth analysis of the global zero turn mower market includes the following segments
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Cutting Width |
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Application |
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North America Market Forecast
By 2037, North America zero turn mower market is predicted to capture over 37.1% revenue share. The high golf course visits, strict regulations on lawn maintenance, and the increasing commercial infrastructure projects are driving the sales of zero turn mowers. The strong presence of industry giants that continuously focus on the introduction zero turn mowers with advanced technologies is supporting the zero turn mower market.
In the U.S., golf’s reach is over 123 million, as of data published by the National Golf Foundation, in 2023. The rising golf activities in the country are directly fueling the constant demand for mowing services, contributing to the high sales of advanced commercial zero turn mowers. The strict ordnance on maintaining grass height is also driving the adoption of residential zero turn mowers in the country.
In Canada, the government’s strict sustainability goals are majorly pushing the sales of electric zero turn mowers. The country aims to achieve 17 sustainable goals by 2030 as per its agenda adopted in 2015 and clean energy and climate actions are few of them. The electric-powered zero turn mowers offer low carbon emissions and are quitter in comparison to conventional gas-powered models. Thus, EV technology-based zero turn mower manufacturers are anticipated to earn high revenue shares in the country.
Asia Pacific Market Statistics
Asia Pacific is a rapidly expanding marketplace for zero turn mower producers driven by the increasing infrastructure development projects such as smart cities, high investments in sports sector, and growing adoption of smart gardening equipment. The demand for zero turn mowers is estimated to increase at the fastest CAGR in India and China, whereas continuous innovations and quick adoption of new technologies are set to fuel the sales of zero turn mowers in Japan and South Korea.
In India, the development of urban green spaces such as parks, gardens, and green belts is pushing a high demand for advanced landscaping equipment such as zero turn mowers. In addition to this, government initiatives such as the National Mission for a Green India (GIM) promoting a green environment in urban and peri-urban areas are substantially augmenting the adoption of zero turn mowers to manage these spaces effectively.
The rapidly expanding construction activities in China are set to generate lucrative opportunities for zero turn mower market. For instance, in April 2023, the International Trade Administration revealed that China is the largest construction market, globally. As per the country’s 14th five-year plan, the total investments in new infrastructure development projects including energy, water systems, green building, transportation, and new urbanization are calculated at around USD 4.2 trillion. Such huge investments are anticipated to positively influence the sales of modern zero turn mowers in the coming years.
Key players in the zero turn mower market are adopting various organic and inorganic marketing tactics to earn high revenue shares. Technological advancements, new product launches, strategic collaborations & partnerships, mergers & acquisitions, and regional expansion are some of them. By strategically collaborating with tech companies and other players the industry giants are developing innovative zero turn mowers. The AI-integrated zero-turn mower highly attracts tech-savvy consumers, doubling the profits of the key market players. Regional expansion strategies are also aiding them to tap into emerging markets to grab profitable opportunities.
Some of the key players include:
Author Credits: Richa Gupta
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