Zero Trust Architecture Market Trends

Growth Drivers

• Decline in Perimeter Security - The modern workplace dynamics of cloud computing, and remote work are making traditional perimeter-based security inadequate. As the workforce gets more connected, the idea of a well-defined network border is becoming less and less relevant. According to the traditional security approach, users who have access to the network frequently have unrestricted access to all resources inside the perimeter, which creates openings for lateral attacker movement. This problem is addressed by zero trust security, which applies strict access controls and authentication procedures to all access points, irrespective of user location or device. By limiting access to those who truly need to know, data breaches are less likely to occur. The transition from perimeter-based security to Zero Trust is becoming essential for improved protection as organizations adjust to changing cybersecurity threats. 
• Growing Utilization of Mobile Devices - Global mobile smartphone usage was over 6 billion in 2021; predictions indicate that by 2022, this figure is expected to increase to about 7 billion. The global mobile user count is expected to reach close to 8 billion by 2025. Furthermore, many employees have switched to remote or telework options to carry out their everyday work tasks as a result of the pandemic. Since mobile devices are portable, using specific work apps from home and responding to emails quickly are made easier, as is participating in virtual meetings. When the primary computing devices at remote sites malfunction, they also act as backup devices. Mobile devices have become another endpoint linked to company resources in this new environment, and if they are stolen or compromised, the entire enterprise might be in danger. By implementing cybersecurity strategies that avoid presuming implicit confidence, continuous monitoring, and restricted access to enterprise resources based on resource criticality, user and device identity, and posture, ZTAs can lessen this impact.
• Rising Demand for Online Shopping - The fact that customers are no longer limited to one physical store or a few hundred in a mall is the driving force behind the massive global growth of e-commerce. They may currently shop at whatever store they like since a multitude of market places give them access to a vast array of choices and brands. Customers also prefer eCommerce since it makes it easier for them to compare costs and take advantage of the greatest deals from various sellers. However, with the cyber-attack the privacy of customers might hinder which is why online businesses are adopting zero trust architecture.

Challenges

• Complexity in Implementation of Zero Trust Architecture - It may be difficult to set up a zero trust architecture framework; it involves a lot of preparation, coordination, and interaction with the security infrastructure already in place. Creating the required controls and procedures, classifying assets, and setting trust boundaries may all be difficult tasks for organizations. Some organizations might decide never to use zero trust architecture or might postpone deployment due to its difficulty. Organizations may employ a phased strategy to overcome execution issues and complexity. Establishing limits for trust and progressively classifying assets are good places for organizations to start. To create a well-thought-out Zero trust architecture approach, organizations can consult with security specialists or seek advice from seasoned professionals.
• High Price of Zero Trust Architecture
• Lack in Preferred Infrastructure for Zero Trust Infrastructure