Yacht Market Share

North America Market Forecast

North America in yacht market is expected to capture around 36.4% revenue share by the end of 2037. The market’s growth is owed to high rate of disposable income in the region and a burgeoning recreational boating culture that drives demands for yachts. The region’s profit share is led by the U.S. and Canada. A significant driver of the market in North America is increasing interest in yacht ownership and rentals by affluent customers for exclusive travel experiences post-pandemic. For instance, on October 2o24, the 136-meter superyacht Flying Fox was made available for charter globally.

The U.S. is poised to register the largest revenue share in the yacht sector of North America. The yacht market’s growth is attributed to a culture of marine leisure activities driving demands for yachts of various types. Florida is a key location for domestic and international yacht buyers. Rising investments in high-performance yachts and demands for mega yachts are poised to propel a continued growth of the market in the country. For instance, in April 2023, Arco Technologies Inc. partnered with Baglietto for Bzero mega yacht hydrogen power system.

Canada is positioned to increase its revenue share in the yacht market by the end of the forecast period. The market’s growth in the country is attributed to abundant and scenic waterways and rising demands for mega luxury yachts. Rising demands for eco-friendly features in yachts are positioned to boost the market as manufacturers seek to curb emissions by developing electric and hydrogen-powered yachts. Additionally, yacht rentals are gaining popularity in the country as the tourism industry experiences a boom post-COVID-19. For instance, in August 2023, Le Boat from Europe announced its expansion in Canada by launching on the Trent Severn waterway.

Europe Market Analysis

The Europe yacht market is poised to register the largest revenue growth in the global yacht sector during the forecast period. A major driver of the sector’s growth is the well-established luxury tourism sector offering exclusive experiences along renowned coastlines. Additionally, Europe remains at the forefront of sustainable marine tourism demands prompting yacht builders to invest in electric vessels to curb emissions and adopt eco-friendly designs. The region boasts world-class coastal destinations that are leveraged by yacht rental businesses to offer customers premium luxury experiences. Businesses are developing new top-of-the-line yachts to cater to rising demands in the region. For instance, in October 2024, the NEXT Yacht Group announced the AB130 sports yacht to be undergoing final tests in Italy.

Germany is positioned to register a large share in the yacht sector of Europe. The yacht market’s growth is attributed to an established manufacturing sector in the country renowned for high-quality engineering, boosting demands for German-made yachts. Demands for custom-made superyachts are driving the domestic market as shipyards such as Abeking & Rasmussen have fostered a global reputation in building luxury yachts. For instance, in August 2023, Abeking and Rasmussen announced the launch of the superyacht LIVA which stands at 118.2 meters in length and employs a diesel-engine propulsion system.

France is projected to increase its revenue share in the yacht market of Europe owing to a well-established luxury tourism industry benefiting from yacht charters' demand from domestic and international clients. The domestic market leverages the Mediterranean coastline and high-end tourism appeal to boost its revenue share. The large-scale tourist footfall in the country is poised to assist the sector’s continued growth. Additionally, the French Riviera makes it a high-end destination for docking of luxury yachts. For instance, in October 2024, the 81-meter Feadship superyacht Air anchored in the south of France.