Wound Care Market Trends

Growth Drivers

• Rising Incidence of Chronic Wounds: Chronic wounds such as diabetic foot ulcers and pressure ulcers are becoming increasingly common, driving demand for wound care products. According to the World Health Organization (WHO), an estimated 422 million people worldwide have diabetes, with around 20% of them developing diabetic foot ulcers. Additionally, the prevalence of pressure ulcers is estimated to be between 10% and 18% in hospital settings.
• Increasing Geriatric Population: The aging population is more prone to developing chronic wounds, hence increasing the demand for wound care products. According to the United Nations, the number of people aged 65 years and older is projected to more than double by the year 2050, reaching 1.5 billion globally.
• Growing Number of Surgeries: As mentioned earlier, surgical wounds require proper care to prevent infection and promote healing. According to a report, around 313 million surgeries are performed each year, with this number projected to increase in the coming years.

Challenges

• High Cost: Advanced wound care products can be expensive, making it difficult for patients to access them. This is particularly problematic in low- and middle-income countries, where patients may not have access to adequate healthcare.
• Lack of reimbursement
• Product development costs