Winery Management Software Market Size & Share, Deployment Model (Cloud Based, On Premise); Business Size; Functionality; Industry Vertical - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

  • Report ID: 6966
  • Published Date: Jan 10, 2025
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Winery Management Software Market size was valued at USD 12.6 billion in 2024 and is poised to reach USD 32.2 billion in 2037 expanding at a CAGR of 7.5% during forecast period 2025 to 2037. In 2025, the industry size of winery management software is evaluated at USD 13.5 billion.

A major driver of the winery management software market is the rising adoption of digital solutions within the wine industry. Industries worldwide have embraced automation solutions in operations to improve productivity and management, and the wine industry is following suit. Winery management software allows precise vineyard monitoring, inventory control, and sales tracking which makes the shift to digitization lucrative. Furthermore, the advent of cloud-based management software has boosted scalability for wineries of all sizes. In October 2023, the World Trade Organization (WTO) reported trends in the wine market which highlighted changing consumer tastes, and emerging new winemakers such as the U.S., Chile, and Australia while France, Italy, and Spain have maintained their strong foothold in the global trade. The table below indicates trends within the wine industry that facilitate opportunity for key players offering winery management software.

Global Wine Industry Trends

 

International trade in wine and vine products

  • Over USD 50 billion in 2021 and 2022
  • USD 17.7 billion in 2000

 

Component percentage in the wine and vine global trade

  • Wine accounted for 76% of the trade in 2022
  • Fresh and Dried Grapes, and Grape Juice accounted for 24% of the trade in 2022

Total international trade of wine production

  • 22% of wine production was traded internationally in 2000.
  • 42% of wine production was traded internationally in 2022 indicating a 20% increase in two decades.

Share of imported wine in global wine consumption

  • 25% share in 2000
  • 45% share in 2022 indicating an increase of 20%.

Source: WTO

The statistics underscore the burgeoning requirement for wineries to adopt management software to streamline operations while complying with international standards, and managing complex supply chains. A major opportunity in the winery management software industry is the demand to replace the overt reliance on spreadsheets. For instance, Ekos, a major player in the winery management software industry, released the 2022 State of Technology Adoption indicating that more than 45% of U.S. wineries reportedly relied on spreadsheets. The growing operational and trade expansion requires robust alternatives to spreadsheets in management software. Opportunities are expected to rise steadily during the forecast period for user-friendly software to expand use cases to wineries of all sizes.


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Winery Management Software Market: Growth Drivers and Challenges

Growth Drivers

  • Rising advent of advanced technologies for operational fluidity: The rapid integration of automation solutions will impact the wine industry. The success of automation in inventory management and operational efficiency has laid the groundwork for the adoption of winery management software. Furthermore, the increasing surface area of vineyards and expansion in manufacturing capacity has created a burgeoning requirement for advanced winery management software to ensure smooth inventory and production management. Here is a list of successful adoption of winery management software market by key players in the wine and alcoholic beverages sectors:

Winery Management Software Adoption Details

Company Name

           Client Names

AgCode

  • Piña Vineyard Management
  • DAOU Vineyards
  • E. & J. Gallo Winery
  • Opus One

Ekos

  • MEIR’s CREEK Brewing
  • TABLOTT’s Cider
  • MAGNOLIA Brewing
  • LINGANORE

InnoVint

  • FOLKTALE Winery & Vineyard
  • The FABLEIST Wine Company
  • DONKEY & GOAT
  • PRIDE Mountain Vineyard
  • INGLENOOK

 

Additionally, the rapid growth of wine tourism has driven demand for winery management software solutions. In February 2024, the Commonwealth of Pennsylvania announced that 326 wineries in the region generated revenue worth USD 747 million in tourism indicating the rising profitability of wine tourism. With winery and vineyard modules offered by winery management software solutions, personalized tasting experiences by integrating customer relationship management (CRM) systems are offered which expands the scope of visitations.

  • Rising implementation of smart farming: The growth of agritech has boosted sustainability trends in the wine industry via the adoption of smart farming. In April 2024, MDPI published two case studies of the integration of smart farming practices in wine production in Italy and Cyprus which improved sustainability performance across the value chain. Here is a table for the statistics from the case study:

Case Study on the Integration of Smart Farming Practices in Wine Production

Cyprus

  • 75% reduction in pesticide usage.
  • 8% increase in the perceived quality of wine.

Italy

  • 33.4% decrease in GHG emissions.
  • 5.3% improvement in intrinsic product quality.

Source: MDPI

The integration of smart farming practices to improve the wine quality and decrease GHG emissions is evident of shifting consumer trends globally demanding greater accountability in the sustainability of supply chains. The trends forecast a growing demand for advanced management software that can support smart farming practices for wineries and vineyards and offer remote monitoring solutions.

  • Rising demand for customized wine production: Trends indicate a surging consumer preference for personalized wine experiences which is poised to benefit the adoption of winery management solutions. Customization trends indicate rising demand for non-alcoholic wines, boutique wine production, and private-label wines. Winemakers require precise inventory tracking and customer management tools to cater to the demands creating significant opportunities for the continued adoption of winery management software. Additionally, winery management software efficiently supports boutique small-batch wine production while ensuring product quality which in turn cements consumer loyalty towards a brand.
    Furthermore, the International Organization of Wine and Vine (OIV) reported a minimal impact of global inflationary pressures in production in the year 2023, but with inflation decreasing, the production volumes and surface area of wineries and vineyards are expected to increase. The table below provides key statistics of the global wine and vine sector which is poised to impact the adoption of winery management software solutions.

Key Statistics of the Global Wine & Vine Industry (2023)

World vineyard surface area

7.2 million hectares

World wine production

237 mhl

Global wine consumption

221 mhl

Global wine export value

Around USD 38.1 billion which is the second highest ever recorded.

Source: OIV

The trends indicate a fluctuating market in global trade which creates a fertile ground for the adoption of winery management software for managing finances, from cost tracking to providing customized reports on balance sheets.

Challenges

  • Increase in maintenance costs: The costs associated with maintaining software and winery data management systems can limit the scope of application for small-scale wineries. Smaller wineries may find it challenging to maintain the added costs associated with winery management software. The ongoing subscription fees in SaaS models can lead to financial barriers, but the advent of easy-to-use low-cost management software is poised to navigate the challenge.
  • System compatibility challenges: As mentioned in the report prior, many wineries rely on legacy systems, such as spreadsheets to maintain operations. Certain legacy systems and established workflows may not align seamlessly with winery management software solutions. Furthermore, the integration can be time consuming and create disruptions during the transition period for wineries.

Winery Management Software Market: Key Insights

Base Year

2024

Forecast Year

2025-2037

CAGR

7.5%

Base Year Market Size (2024)

USD 12.6 billion

Forecast Year Market Size (2037)

USD 32.2 billion

Regional Scope

  • North America (U.S., and Canada) 
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia-Pacific) 
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) 
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America) 
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa) 

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Winery Management Software Segmentation

Deployment Model (Cloud Based, On Premise)

In winery management software market, cloud based segment is set to capture revenue share of over 55.5% by 2037. A major driver of the dominance of the cloud-based segment is the cost effective solutions offered which expands the scope of application to wineries of all sizes. Furthermore, the flexibility to scale services as per seasonal demands boosts adoption of cloud based winery management software. Chandon reported a successful use case of cloud based management software services by reporting USD 75 thousand annual savings with paperless workflow, by adopting InnoVint’s winery operating system.

Furthermore, key players in the sector are rapidly expanding their portfolio of services to facilitate customers. For instance, in June 2023, Agrology, a premier predictive agriculture business, and Process2Wine, a SaaS platform for the wine industry, announced partnership to provide agrology data to customers. The partnership will allow wineries to receive predictions on extreme weather and wildfire occurrences which is poised to mitigate losses and drive adoption of the SaaS platform.

Business Size (Large, Medium, Small)

By application in business size, the large winery segment of the winery management software market is positioned to exhibit the fastest growth by the end of 2037. Large-scale wineries manage extensive production volumes and diverse product lines and require management software to mitigate costly errors. Example of a use case is the downgrading of a high-value boutique wine to a lower price point which can be avoided through the adoption of winery management software solutions.

Additionally, the advent of all-in-one winery operating systems enables large wineries to produce and sell wine more efficiently. An emerging trend supplementing the growth opportunities is the expansion of wine production from the new world led by the U.S., Canada, Argentina, Australia, Brazil, Japan, Mexico, South Africa, New Zealand, etc., offering opportunities for winery management software solutions providers to increase the scope of services.

Industry Vertical (Wineries, Vineyards, Distributors)

By industry vertical, the wineries segment of the winery management software market is poised to account for a dominant revenue share during the forecast period. Wineries with varied product portfolios are driving demand for advanced winery management software. Additionally, wineries forge long-term relationship with SaaS solutions providers to leverage management software to ensure continuous production tracking and sales analytics assessment.

Furthermore, use cases suggest winery management software to provide real-time data insights to vintners in making informed decisions as per market demands. For instance, InnoVint published a use case where the House of Smith, the largest winemaker from Washington, scaled their operations by 35% by leveraging wine production software. The House of Washington overhauled their operations from legacy systems to cloud-based winery management software which expanded profit margins. Successful use cases as such indicate the lucrative opportunities in the segment for winery management software solutions providers.

Our in-depth analysis of the global winery management software market includes the following segments: 

Deployment Model

  • Cloud Based
  • On Premise

Business Size

  • Large
  • Medium
  • Small

Industry Vertical

  • Wineries
  • Vineyards
  • Distributors

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Winery Management Software Industry - Regional Scope

North America Market Forecast

By 2037, North America winery management software market is predicted to capture over 39.4% revenue share. A major driver of the market is the proliferation of SaaS solutions in the region coupled with the rising production of wine from the new world which includes the U.S. and Canada. Furthermore, trade agreements bolstering export of wine puts the onus on domestic wineries and vineyards in North America to maintain export quality of trade products. For instance, in July 2023, an inaugural partnership to for New York State wines to be sold in Puerto Rico was announced marking the first-ever introduction of New York wines in the rapidly expanding Puerto Rico Wine market. Additionally, the U.S. and Canada seeking to expand their presence in the global trade by increasing domestic production is expected to create a steady stream of opportunities in the North America winery management software market.

The U.S. winery management software market is projected to expand by the end of 2037. The U.S. benefits from favorable trade regulations supporting the export of wines to other nations which provides opportunities for wineries in the country to expand production. An increase in profitable opportunities for vineyards and wineries in the U.S. creates a burgeoning market for the proliferation of winery management software solutions. The table below provides information of U.S. wine and products related export data.

U.S. Wine and Products Related Export Data (2023)

Total Export Value

USD 1.2 billion

CAGR from 2014 to 2023

1.9%

Highest Export Markets

  • Canada – USD 442.9 million
  • EU – USD 153.2 million
  • UK – USD 144.1 million
  • Japan – USD 89.6 million
  • South Korea – USD 67.7 million
  • China – USD 63.8 million
  • Hong Kong – USD 38.7 million
  • Mexico – USD 26.0 million
  • Dominican Republic – USD 24.6 million
  • Singapore – USD 17.3 million

Source: USDA

Additionally, the U.S. has a robust wine tourism sector which drives demand for vineyards and wineries to integrate winery management software. In November 2022, the Wine Institute of the U.S. reported that California wine and winegrape sector contributed USD 170.5 billion to the U.S. economy highlighting the significance of wine production and tourism. To ensure consistent quality checks and streamlined workflow, the wine industry in the U.S. is poised to register a steady demand for SaaS solutions in winery management.

The Canada winery management software market is positioned to exhibit growth during the forecast period. The rising wine production from the new world is beneficial for the adoption of winery management software solutions in Canada. A key feature of the winery management software market is the rising government investment to expand the domestic wine industry. For instance, in March 2024, the government announced a USD 177 million extension to the Wine Sector Support Program. Furthermore, government support to domestic vineyards creates a favorable environment for domestic winemakers to expand production necessitating winery management software solutions to maintain quality and automate workflows.

In March 2024, vineyards in British Columbia received help to replant due to changing climate that will provide around USD 70 million to assist producers in replacing damaged and low-producing vines. Such measures augur well for the expansion of the Canada winery management software market with wine producers requiring robust management solutions to remain competitive.

Europe Market Forecast

The Europe winery management software market is poised to account for the fastest growth by the end of 2037. Europe has been a leader in the world wine production with France, Italy, and Spain leading in the global wine production. Additionally, Europe boasts multiple wineries and sprawling vineyards which require efficient management systems. The growing number of clients in Europe creates opportunities for management software solutions providers in the regional winery management software market. Here is a list of share of wine production of the countries in Europe.

Country Wise Wine Production from Europe (2023)

Name of the Country

Share in Global Wine Production (2023)

France

20.2%

Italy

16.1%

Spain

11.9%

Germany

3.6%

Portugal

3.2%

Romania

1.9%

Russia

1.9%

Hungary

1.0%

Austria

1.0%

Georgia

0.8%

Moldova

0.7%

Greece

0.6%

Switzerland

0.4%

Source: OIV

The France winery management software market holds a major share owing to France’s position as one of the highest wine producing countries globally. French wine is renowned across the world and wineries, vineyards, and distributors in the country drive demand for winery management software to streamline operations and keep a stringent check on quality. Furthermore, opportunities are rife to integrate digital solutions across various stages of the supply chain in France to meet consumer demands while adhering to regulatory requirements. With the advent of advanced cellar management solutions to support data efficiencies in wine inventory in the country, the market is poised to maintain its robust growth. For instance, in September 2024, Eviden announced the development of a cloud based cellar management solution designed by Selartag to efficiently identify and track wine bottles.

The Italy winery management software market is set to expand during the forecast period. Italy remains one of the foremost wine producers globally, and has a foothold as one of the key regions in old world wine production. Wine has cultural significance in Italy and rising consumer of wine, boosts scaling up of wineries in Italy. The advent of cloud based solutions efficiently supports vineyards and wineries to scale their operations without incurring excessive costs driving adoption of winery management software solutions. The World Population Review reported that the per-capita wine consumption in Italy was 39.2 liters per person in 2022. Furthermore, with organic vine area expected to grow in the country, the demand for winery management software is projected to intensify.

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Companies Dominating the Winery Management Software Market

    The winery management software market is poised to expand during the forecast period. Key players in the competitive market are investing to expand the scope of management software solutions. The market players offering cost-effective all-in-one cloud based solutions are expected to remain ahead of the competition due to increasing adoption. Furthermore, strategic collaborations within the market highlight the scope of growth. For instance, in April 2024, Arcadea Group announced the acquisition of AgCode from corporate owner Wilbur-Ellis, and the move is expected to benefit AgCode in accelerating its product development.

    Here are some key players in the winery management software market:

    • InnoVint
      • Company Overview 
      • Business Strategy 
      • Key Product Offerings 
      • Financial Performance 
      • Key Performance Indicators 
      • Risk Analysis 
      • Recent Development 
      • Regional Presence 
      • SWOT Analysis 
    • AgCode
    • Ekos
    • WineDirect
    • Process2Wine
    • Vintrace
    • EzyWine
    • Orion Wine Software
    • Eviden

In the News

  • In December 2024, Full Glass Wine Co., announced the acquisition of Wine Access and Cameron Hughes Wine. The acquisition marked the company’s sixth and seventh acquisition within a span of 17 months, indicating robust investment to expand its footprint in the sector.
  • In July 2024, Treasury Wine Estates launched a USD 10 million end-t-end automation system. The system will comprise of a custom barrel management software system, automated barrel washing and filling facilities, barrel identification features, and nine driverless forklifts.

Author Credits:  Abhishek Verma


  • Report ID: 6966
  • Published Date: Jan 10, 2025
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The winery management software sector was valued at USD 12.6 billion in 2024 and is poised to expand at a CAGR of 7.5% during the forecast period from 2025 to 2037.

The winery management software sector was valued at USD 12.6 billion in 2024 and is expected to reach USD 32.2 billion in 2037. The market is projected to expand at a CAGR of 7.5% during the forecast period from 2025 to 2037.

The major players in the market are InnoVint, AgCode, Ekos, WineDirect, Process2Wine, Vintrace, EzyWine, Orion Wine Software, Eviden, and others.

The cloud based segment of the winery management software market is poised to register the largest revenue share of 55.5% by the end of 2037 owing to cost-effectiveness of cloud based software services.

North America is poised to register the largest revenue share in the winery management software sector by the end of 2037 owing to growing adoption of digital solutions in the wine sector of the region to manage operations and automate workflow.
Winery Management Software Market Report Scope
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