Winery Management Software Market size was valued at USD 12.6 billion in 2024 and is poised to reach USD 32.2 billion in 2037 expanding at a CAGR of 7.5% during forecast period 2025 to 2037. In 2025, the industry size of winery management software is evaluated at USD 13.5 billion.
A major driver of the winery management software market is the rising adoption of digital solutions within the wine industry. Industries worldwide have embraced automation solutions in operations to improve productivity and management, and the wine industry is following suit. Winery management software allows precise vineyard monitoring, inventory control, and sales tracking which makes the shift to digitization lucrative. Furthermore, the advent of cloud-based management software has boosted scalability for wineries of all sizes. In October 2023, the World Trade Organization (WTO) reported trends in the wine market which highlighted changing consumer tastes, and emerging new winemakers such as the U.S., Chile, and Australia while France, Italy, and Spain have maintained their strong foothold in the global trade. The table below indicates trends within the wine industry that facilitate opportunity for key players offering winery management software.
Global Wine Industry Trends |
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International trade in wine and vine products |
|
Component percentage in the wine and vine global trade |
|
Total international trade of wine production |
|
Share of imported wine in global wine consumption |
|
Source: WTO
The statistics underscore the burgeoning requirement for wineries to adopt management software to streamline operations while complying with international standards, and managing complex supply chains. A major opportunity in the winery management software industry is the demand to replace the overt reliance on spreadsheets. For instance, Ekos, a major player in the winery management software industry, released the 2022 State of Technology Adoption indicating that more than 45% of U.S. wineries reportedly relied on spreadsheets. The growing operational and trade expansion requires robust alternatives to spreadsheets in management software. Opportunities are expected to rise steadily during the forecast period for user-friendly software to expand use cases to wineries of all sizes.
Growth Drivers
Winery Management Software Adoption Details |
|
Company Name |
Client Names |
AgCode |
|
Ekos |
|
InnoVint |
|
Additionally, the rapid growth of wine tourism has driven demand for winery management software solutions. In February 2024, the Commonwealth of Pennsylvania announced that 326 wineries in the region generated revenue worth USD 747 million in tourism indicating the rising profitability of wine tourism. With winery and vineyard modules offered by winery management software solutions, personalized tasting experiences by integrating customer relationship management (CRM) systems are offered which expands the scope of visitations.
Case Study on the Integration of Smart Farming Practices in Wine Production |
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Cyprus |
|
Italy |
|
Source: MDPI
The integration of smart farming practices to improve the wine quality and decrease GHG emissions is evident of shifting consumer trends globally demanding greater accountability in the sustainability of supply chains. The trends forecast a growing demand for advanced management software that can support smart farming practices for wineries and vineyards and offer remote monitoring solutions.
Key Statistics of the Global Wine & Vine Industry (2023) |
|
World vineyard surface area |
7.2 million hectares |
World wine production |
237 mhl |
Global wine consumption |
221 mhl |
Global wine export value |
Around USD 38.1 billion which is the second highest ever recorded. |
Source: OIV
The trends indicate a fluctuating market in global trade which creates a fertile ground for the adoption of winery management software for managing finances, from cost tracking to providing customized reports on balance sheets.
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
7.5% |
Base Year Market Size (2024) |
USD 12.6 billion |
Forecast Year Market Size (2037) |
USD 32.2 billion |
Regional Scope |
|
Deployment Model (Cloud Based, On Premise)
In winery management software market, cloud based segment is set to capture revenue share of over 55.5% by 2037. A major driver of the dominance of the cloud-based segment is the cost effective solutions offered which expands the scope of application to wineries of all sizes. Furthermore, the flexibility to scale services as per seasonal demands boosts adoption of cloud based winery management software. Chandon reported a successful use case of cloud based management software services by reporting USD 75 thousand annual savings with paperless workflow, by adopting InnoVint’s winery operating system.
Furthermore, key players in the sector are rapidly expanding their portfolio of services to facilitate customers. For instance, in June 2023, Agrology, a premier predictive agriculture business, and Process2Wine, a SaaS platform for the wine industry, announced partnership to provide agrology data to customers. The partnership will allow wineries to receive predictions on extreme weather and wildfire occurrences which is poised to mitigate losses and drive adoption of the SaaS platform.
Business Size (Large, Medium, Small)
By application in business size, the large winery segment of the winery management software market is positioned to exhibit the fastest growth by the end of 2037. Large-scale wineries manage extensive production volumes and diverse product lines and require management software to mitigate costly errors. Example of a use case is the downgrading of a high-value boutique wine to a lower price point which can be avoided through the adoption of winery management software solutions.
Additionally, the advent of all-in-one winery operating systems enables large wineries to produce and sell wine more efficiently. An emerging trend supplementing the growth opportunities is the expansion of wine production from the new world led by the U.S., Canada, Argentina, Australia, Brazil, Japan, Mexico, South Africa, New Zealand, etc., offering opportunities for winery management software solutions providers to increase the scope of services.
Industry Vertical (Wineries, Vineyards, Distributors)
By industry vertical, the wineries segment of the winery management software market is poised to account for a dominant revenue share during the forecast period. Wineries with varied product portfolios are driving demand for advanced winery management software. Additionally, wineries forge long-term relationship with SaaS solutions providers to leverage management software to ensure continuous production tracking and sales analytics assessment.
Furthermore, use cases suggest winery management software to provide real-time data insights to vintners in making informed decisions as per market demands. For instance, InnoVint published a use case where the House of Smith, the largest winemaker from Washington, scaled their operations by 35% by leveraging wine production software. The House of Washington overhauled their operations from legacy systems to cloud-based winery management software which expanded profit margins. Successful use cases as such indicate the lucrative opportunities in the segment for winery management software solutions providers.
Our in-depth analysis of the global winery management software market includes the following segments:
Deployment Model |
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Business Size |
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Industry Vertical |
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North America Market Forecast
By 2037, North America winery management software market is predicted to capture over 39.4% revenue share. A major driver of the market is the proliferation of SaaS solutions in the region coupled with the rising production of wine from the new world which includes the U.S. and Canada. Furthermore, trade agreements bolstering export of wine puts the onus on domestic wineries and vineyards in North America to maintain export quality of trade products. For instance, in July 2023, an inaugural partnership to for New York State wines to be sold in Puerto Rico was announced marking the first-ever introduction of New York wines in the rapidly expanding Puerto Rico Wine market. Additionally, the U.S. and Canada seeking to expand their presence in the global trade by increasing domestic production is expected to create a steady stream of opportunities in the North America winery management software market.
The U.S. winery management software market is projected to expand by the end of 2037. The U.S. benefits from favorable trade regulations supporting the export of wines to other nations which provides opportunities for wineries in the country to expand production. An increase in profitable opportunities for vineyards and wineries in the U.S. creates a burgeoning market for the proliferation of winery management software solutions. The table below provides information of U.S. wine and products related export data.
U.S. Wine and Products Related Export Data (2023) |
|
Total Export Value |
USD 1.2 billion |
CAGR from 2014 to 2023 |
1.9% |
Highest Export Markets |
|
Source: USDA
Additionally, the U.S. has a robust wine tourism sector which drives demand for vineyards and wineries to integrate winery management software. In November 2022, the Wine Institute of the U.S. reported that California wine and winegrape sector contributed USD 170.5 billion to the U.S. economy highlighting the significance of wine production and tourism. To ensure consistent quality checks and streamlined workflow, the wine industry in the U.S. is poised to register a steady demand for SaaS solutions in winery management.
The Canada winery management software market is positioned to exhibit growth during the forecast period. The rising wine production from the new world is beneficial for the adoption of winery management software solutions in Canada. A key feature of the winery management software market is the rising government investment to expand the domestic wine industry. For instance, in March 2024, the government announced a USD 177 million extension to the Wine Sector Support Program. Furthermore, government support to domestic vineyards creates a favorable environment for domestic winemakers to expand production necessitating winery management software solutions to maintain quality and automate workflows.
In March 2024, vineyards in British Columbia received help to replant due to changing climate that will provide around USD 70 million to assist producers in replacing damaged and low-producing vines. Such measures augur well for the expansion of the Canada winery management software market with wine producers requiring robust management solutions to remain competitive.
Europe Market Forecast
The Europe winery management software market is poised to account for the fastest growth by the end of 2037. Europe has been a leader in the world wine production with France, Italy, and Spain leading in the global wine production. Additionally, Europe boasts multiple wineries and sprawling vineyards which require efficient management systems. The growing number of clients in Europe creates opportunities for management software solutions providers in the regional winery management software market. Here is a list of share of wine production of the countries in Europe.
Country Wise Wine Production from Europe (2023) |
|
Name of the Country |
Share in Global Wine Production (2023) |
France |
20.2% |
Italy |
16.1% |
Spain |
11.9% |
Germany |
3.6% |
Portugal |
3.2% |
Romania |
1.9% |
Russia |
1.9% |
Hungary |
1.0% |
Austria |
1.0% |
Georgia |
0.8% |
Moldova |
0.7% |
Greece |
0.6% |
Switzerland |
0.4% |
Source: OIV
The France winery management software market holds a major share owing to France’s position as one of the highest wine producing countries globally. French wine is renowned across the world and wineries, vineyards, and distributors in the country drive demand for winery management software to streamline operations and keep a stringent check on quality. Furthermore, opportunities are rife to integrate digital solutions across various stages of the supply chain in France to meet consumer demands while adhering to regulatory requirements. With the advent of advanced cellar management solutions to support data efficiencies in wine inventory in the country, the market is poised to maintain its robust growth. For instance, in September 2024, Eviden announced the development of a cloud based cellar management solution designed by Selartag to efficiently identify and track wine bottles.
The Italy winery management software market is set to expand during the forecast period. Italy remains one of the foremost wine producers globally, and has a foothold as one of the key regions in old world wine production. Wine has cultural significance in Italy and rising consumer of wine, boosts scaling up of wineries in Italy. The advent of cloud based solutions efficiently supports vineyards and wineries to scale their operations without incurring excessive costs driving adoption of winery management software solutions. The World Population Review reported that the per-capita wine consumption in Italy was 39.2 liters per person in 2022. Furthermore, with organic vine area expected to grow in the country, the demand for winery management software is projected to intensify.
The winery management software market is poised to expand during the forecast period. Key players in the competitive market are investing to expand the scope of management software solutions. The market players offering cost-effective all-in-one cloud based solutions are expected to remain ahead of the competition due to increasing adoption. Furthermore, strategic collaborations within the market highlight the scope of growth. For instance, in April 2024, Arcadea Group announced the acquisition of AgCode from corporate owner Wilbur-Ellis, and the move is expected to benefit AgCode in accelerating its product development.
Here are some key players in the winery management software market:
Author Credits: Abhishek Verma
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