Wheat Protein Market size was over USD 2.15 Billion in 2023 and is expected to reach USD 4.25 Billion by the end of 2036, growing at around 4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of wheat protein is estimated at USD 2.3 Billion.
The expanding industry is thought to be propelled by the growing global need for food. As a result, the market for vegan food items grows, leading to higher demand for wheat protein since they are high in important amino acids, and have a high nutritional value.
As per the Food and Agriculture Organization, in 2050, a 60% increase in food production will be required to feed the 9.3 billion people that inhabit the planet.
Growth Drivers
Challenges
|
Base Year |
2023 |
|
Forecast Year |
2024-2036 |
|
CAGR |
4% |
|
Base Year Market Size (2023) |
USD 2.15 Billion |
|
Forecast Year Market Size (2036) |
USD 4.25 Billion |
|
Regional Scope |
|
Application (Bakery & Confectionery, Animal Feed, Dairy, Personal Care, Sports & Nutrition)
Bakery & confectionery segment is poised to dominate around 40% wheat protein market share by the end of 2036. The segment growth can be attributed to the expanding bakery products industry. For instance, in 2024–2028, the global market for bread and bakery products is expected to expand by more than 6%.
The growth is fueled by the growing demand for bakery goods and convenience foods, leading to a higher need for wheat protein which finds increasing use in products including bread, cakes, biscuits, and other baked goods on account of its properties such as higher moisture content, better absorption of water, and the final product's softness.
In addition, a great addition to low-carb or keto baking is wheat protein isolate which can be used in place of eggs in a variety of bakery applications and is well known to give baked goods shape.
Form (Dry, Liquid)
Dry segment in the wheat protein market is estimated to exceed USD 2 Billion by 2036. The major factor for the expansion of the segment is the rising popularity of sports which has raised awareness of the value of a diet high in protein, that helps to increase glycogen, reduce muscle soreness, and promote muscle regeneration.
For instance, with around 2 billion fans worldwide, cricket is the second most-watched sport globally.
A diet high in protein is necessary for athletes, therefore additional dietary supplement such as dry wheat protein is utilized especially by bodybuilders and sportsmen to increase their protein intake and hasten muscle repair.
Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolyzed Wheat Protein)
By the end of 2036, wheat gluten segment is expected to account for more than 38% wheat protein market share. Consumers growing desire for sustainably produced food is expected to boost the need for wheat gluten.
By 2023, there is expected to be over a 45% rise in the global demand for plant-based menu alternatives in restaurants, reflecting consumer preferences for sustainability.
The inexpensive and environmentally friendly wheat gluten is a cheap byproduct of the starch and bioethanol industries, which is proudly vegan-friendly and necessary for making plant-based meat substitutes.
Our in-depth analysis of the wheat protein market includes the following segments:
|
Product |
|
|
Concentration |
|
|
Application |
|
|
Form |
|
North American Market Statistics
North America in wheat protein market is set to dominate over 35% revenue share by 2036. The market growth in the region is also expected on account of the flourishing beauty and cosmetic sector, which is primarily driven by the rising demand for vegan cosmetics.
This may create a huge demand for wheat protein in the region as they are regarded as safe for health and is an authorized ingredient in cosmetics.
For instance, the North American beauty and personal care market is foreseen to bring in around USD 118 billion by 2024.
In the US, there is a great demand for wheat protein because these areas presently control the food sector, and the presence of major participants is studying creative ways to manufacture wheat protein products.
Consumers in Canada are starting to favor items with health advantages over animal protein, which will probably affect the market for wheat protein.
APAC Market Analysis
Asia Pacific region in wheat protein market is set to register more than 4% growth from 2024 to 2036 owing to the increasing personal disposable income in this region. Therefore, more and more individuals are spending on healthier and natural food products, including wheat protein.
Japan's farmers are planting more wheat and producing less rice, which has led to higher production of wheat proteins.
More than 4 thousand tons of wheat protein in paste form and over a thousand tons in powdered form accounted for the majority of Japan's domestic production volume of wheat proteins in 2022.
The size of the wheat protein market in China is set to rise due to population growth, and improved lifestyle.
Furthermore, the expanding market for natural and clean-label food items, and the growing preference for Western-style fast-consumption snacks, like bread and pastries in Korea may drive the market demand.
The wheat protein market consists of many key players who are launching various strategic initiatives to expand their market position in the industry.
Author Credits: Parul Atri
Copyright © 2024 Research Nester. All Rights Reserved
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Have questions before ordering this report?