Web Content Management Market Trends

Growth Drivers

• Growing Prevalence of the Internet – With the rising use of Internet, people are more actively consuming the content available on the digital universe. By 2022, nearly 69% of the total population of the world uses the internet which makes up nearly 5 billion people. Moreover, the number of internet users is rising with an annual rate of 4%indicating that every year around 196 million get access to the internet.
• Rise in the Number of People Using Smartphones –Smartphones has played a crucial role in the digital transformation of all developed and developing countries. This in turn has also boosted the use of the web and high generation of content. China, India, and the United States have the most smartphone mobile network subscriptions. The global number of smartphone mobile network subscriptions reached over 7 billion in 2022 and is expected to hit around 8 billion by 2028.
• Increasing Engagement on Social Media – With the increased usage of social media, the need of developing a social media content strategy, managing an editorial calendar and social media analytics, allocating content promotion money, and assessing KPIs have grown. As of November 2022, around 3 billion users equal to approximately 37% of the world's 8 billion population use social media and it accounts for nearly 47% of the world's population aged 13 and up.
• Growing Generation of Data on Web– The higher generation of data on the digital universe has significantly boosted the demand for web content management services. At the start of 2020, the total amount of data on the planet was predicted to be around 44 zettabytes. The quantity of data generated per day is predicted to reach nearly 463 exabytes by 2025.
• Rising Shifting Towards OTT Platform – The OTT platform and online video streaming has significantly contributed to the rise of content on the web and increased the need for web content management. In 2022, around 3 billion individuals used the OTT platform, worldwide. While it is expected that the number of OTT subscribers would reach over 4 billion by 2023.

Challenges

• Risk Associated with Risk and Privacy - While the importance of web security cannot be overstated, defending against web security threats is becoming increasingly difficult. IT security departments have significant obstacles when attempting to secure the web, ranging from preventing assaults to dealing with limited skills and resources. Moreover, the web, and notably the usage of DNS services, are used in 91% of all malware attacks, while email and web together account for 99% of successful breaches.
• Data Integration Leads to Software Interoperability
• Presence of a Huge Amount of Unstructured Data