Web Content Management Market Analysis

Application (Website Management, Workflow Management, Social Media Management)

The global web content management market is segmented and analyzed for demand and supply by application into website management, workflow management, and social media management. Out of the three applications of web content management, the social media management segment is estimated to gain the largest Web Content Management market share in the year 2037. The growth of the segment can be attributed to the increasing focus on social media marketing and advertising. Ad spending on social media is steadily increasing. With more marketers spending on advertisements, firms are preparing to allocate larger funds to sponsored marketing techniques to compete. Around 77% of B2B and B2C marketers use retargeting advertisements as part of their Facebook and Instagram advertising campaigns. Furthermore, the rising use of social media is also expected to boost the segment growth. The amount of time internet users spend on social media is currently higher than ever that is around 151 minutes each day. Furthermore, the average user switches between seven different social networks each month.

Deployment (On-Premise, Cloud)

The global web content management market is also segmented and analyzed for demand and supply by deployment into on-premise, and cloud. Amongst these two segments, the cloud segment is expected to garner a significant share in the year 2037. The growth of the segment is attributed to the rising use of cloud computing and cloud storage. In the United States, cloud services are used by around 94% of businesses. Furthermore, nearly 67% of enterprise infrastructure is currently hosted in the cloud. In addition to this, about 92% of firms have or are planning a multi-cloud strategy. Owing to encryption, the cloud is extremely secure. As a result, information is less accessible to hackers and those who are not authorized to access it. The majority of firms store data in the cloud, and nearly half trust its security and reliability enough to store their most critical data.

Our in-depth analysis of the global web content management market includes the following segments:

By Component	Solutions Services
By Deployment	On-Premise Cloud
By Application	Website Management Workflow Management Social Media Management
By End User	BFSI IT & Telecommunication, Government Media & Entertainment Others

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of web content management is estimated at USD 14.45 billion.

The web content management market size was over USD 12.57 billion in 2024 and is projected to cross USD 117.3 billion by the end of 2037, witnessing more than 18.5% CAGR during the forecast period i.e., between 2025-2037. Increasing use of social media, growing penetration of the internet, and rising use of smartphones will boost the market growth.

North America industry is anticipated to be the largest with a share of about 30% by 2037, due to increasing penetration of the internet in the region.

The major players in the market include Open Text Corporation, Microsoft Corporation, Adobe, Inc., IBM Corporation, Oracle Corporation, Optimizely AB, Acquia, Inc., Sitecore Holding II A/S, SDL, Kentico Group.

Web Content Management Market Analysis