Washing Machine Cleaner Market Size

Washing Machine Cleaner Market size is estimated at USD 700.5 million in 2024 and is set to exceed USD 1.56 billion by the end of 2037, expanding at over 6.4% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of washing machine cleaner is assessed at USD 745.3 million.

Washing machine maintenance is a cost-effective solution compared to purchasing new appliances regularly and investing in robust washing machine cleaners is paramount in effective washing machine care. The rapid washing machine cleaner market growth is primarily attributed to rising awareness of maintaining appliance longevity.

The United Nations Human Settlements Program considers access to washing machines as a key indicator of success in three global agendas i.e., gender equality, sustainable development goals, and new urban agenda. The UN Habitat estimated 2 million people globally have access to washing machines and the number is poised to increase exponentially during the forecast period owing to a rise in access to electricity and growing disposable incomes in families. As awareness improves, more families are implementing appliance solutions to households to minimize work and push for gender equality norms. For instance, access to washing machine is correlated with reduced burden on women as per UN Habitat.

The positive trends of adopting washing machines globally are enabling the swift growth of the washing machine cleaner market. The demand for effective washing machine cleaners increases as the number of households with washing machines grows. Washing machine cleaners help erase odors, detergent buildups, dirt accumulation, and improve the longevity of the appliance. The market is geared towards convenience and key market players are investing in products that can offer short-cycle washing machine cleaning. Additionally, artificial intelligence (AI) integration is set to usher in the next generation of washing machine cleaning solutions. For instance, in August 2024, Samsung teased an India-specific AI integrated washing machine with a self-clean cycle that can eliminate residue and odor.