Washing Machine Cleaner Market Players:
- Procter and Gamble
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Oxiclean
- Glisten
- Unilever
- Affresh
- Clorox
- Tide
- Bosch
- Reckitt & Colman
The washing machine cleaner market has global, local, and regional players competing to retain and increase market share. Key market players are investing in cleaning solutions that consume less time and are chemical-free as per the current consumer behavior trends.
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of washing machine cleaner is estimated at USD 1.46 billion.
The global washing machine cleaner market size was more than USD 1.38 billion in 2025 and is anticipated to grow at a CAGR of around 6.5%, reaching USD 2.59 billion revenue by 2035.
North America washing machine cleaner market will account for 24.80% share by 2035, driven by high appliance usage and disposable income in the U.S. and Canada.
Key players in the market include Procter & Gamble Company, Reckitt Benckiser Group plc, The Clorox Company, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., S.C. Johnson & Son, Inc., OxiClean (Church & Dwight), Affresh (Whirlpool Corporation), Durgol (Düring AG), Ecozone Ltd.
