Virtual Production Market Regional Analysis:
North American Market Insights
Virtual production market in North America region is anticipated to hold largest revenue share of about 30% during the forecast period. North America is leading the way, especially in the entertainment industries of esports, TV shows, and filmmaking/movies. The film business in North America uses technology to provide visually appealing content that improves viewer engagement and storytelling. This is explained by the widespread use of virtual production in the area's top film studios, such as Walt Disney Studios, Viacom CBS, NBC Universal, and Warner Media. For instance, following the outbreak, esports experienced a 14% surge in the number of users downloading Twitch for the first time a live broadcasting platform for gamers. The growth of the regional market is further aided by the large expenditures made by local businesses in R&D to create cutting-edge virtual production software.
APAC Market Insights
Virtual production market in Asia Pacific region is attributed to hold second largest market revenue share of about 27% during the forecast period. Film studios in the area market are implementing virtual production technologies at one of the highest rates. South Korea, Japan, Australia, China, and India are the main nations fuelling the demand for virtual production solutions. For example, in May 2022, South Korean broadcasters and cinematographers will have access to virtual production and augmented reality thanks to a partnership between U.S. software development business GMS International and London-based media production company Mo-Sys Engineering Ltd.
