Video Surveillance Market Trends

Growth Drivers

• Rising public safety and critical infrastructure protection mandates: The governments around the world are increasing the use of video cameras in cities and transportation systems to improve safety, handle emergencies, and prevent crime. The National Institute of Standards and Technology (NIST) emphasizes video surveillance in places such as train stations, utility systems, and government buildings. This is likely to accelerate the demand for advanced video surveillance technologies. In February 2024, the U.S. Department of Transportation’s Federal Highway Administration launched a new program under the Bipartisan Infrastructure Law. It offers USD 250 million in grants over five years to support creative solutions that combine different types of transportation to reduce traffic in the most crowded U.S. cities.
• Growth in smart retail and industrial surveillance: Retail stores and factories are using advanced video cameras for more than theft prevention. They now use them to monitor operations, optimize workflows, and analyze consumer behavior. In June 2025, Walmart launched AI-powered tools for its U.S. workforce, like real-time translation and task management solutions that can cut shift planning time from 90 minutes to just 30 minutes to simplify operations and improve customer service. These initiatives are part of the company’s larger investment in frontline employees, which also features wage hikes, expanded training opportunities, and clearer career advancement routes. In Asia, especially China and India, factories are using these systems to become more digital. In North America, they are focused more on preventing losses and reducing risks.
• Increasing adoption of cloud-based video surveillance systems: Cloud-based solutions are gaining traction due to their lower upfront costs, scalability, and centralized management. The swift digital shift in the public and private sectors is set to accelerate the sales of cloud-based video surveillance platforms. End users are building their businesses around cloud technology, which allows remote access, uses AI for data analysis, and rapid scalability. This helps them to boost their operational efficiency and mitigate long-term costs. Some companies are offering different cloud options, such as private, hybrid, or local clouds, to meet regional rules and encourage use in industries with strict regulations.

Leading Companies and Cloud-Based Video Surveillance Products

Source:Eagle Eye Network, Cloudvue Surveillance, Solink, Synology

Challenges

• Tariffs and import restrictions: The ongoing tariffs and import restrictions are hampering the raw material as well as the final product supply chain. Between 2022 and 2023, the U.S. banned imports of Chinese surveillance equipment from several companies due to concerns about human rights and national security. In March 2025, the U.S. Department of Commerce’s Bureau of Industry and Security (BIS) added several companies and organizations from countries such as China, the United Arab Emirates, South Africa, Iran, and Taiwan to the Entity List. These groups were added due to their actions were seen as harmful to U.S. national security or foreign policy. Such moves by the government entities substantially hamper the pockets of key market players.
• Infrastructure readiness and network limitations: The unavailability of advanced bandwidth, edge infrastructure, and stable power, especially in developing regions, hampers the sales of video surveillance solutions. The report by the World Bank discloses that in 2022, only 36 percent of Africa's population had broadband internet access. This reflects the infrastructure gaps in some emerging parts of the world. Such inconsistency in connectivity networks is set to significantly lower the earning opportunities for video surveillance solution manufacturers in the years ahead.