Video Streaming Market Trends

Growth Drivers

• Increased internet users worldwide: The ongoing innovations and technological advancements are expected to increase the adoption rate of internet users further in the upcoming years. The seamless internet is expected to meet the expectations for exceptional video quality, performance, and security. According to the International Telecommunication Union (ITU), approximately 67% of the global population was using the internet in 2023. It further states that in 2020, nine out of ten people in high-income countries used the Internet.

Year-on-Year Analysis of Rising Number of Global Internet Users, in Billions, 2020-2023

Source: ITU, Facts and Figures 2023

• Global demographic changes: Rising youth population, urbanization, and rising idle-class income levels are fueling the demand for digital entertainment. Younger generations prefer on-demand, mobile-first content consumption, while increased digital literacy across age groups is expanding the viewer base. Companies are initiating various engaging methods to remain significant among all generations. For instance, in August 2024, Sky Sports launched Sky Sports Plus, intending to offer better choices to fans via live streams, app, and a new channel. Additionally, aging populations in developed regions are adopting streaming for its convenience and accessibility, further broadening market reach.

Challenge

• Increased issues with copyrights: The market is increasingly challenged by this, as the surge in digital content distribution has made it easier for unauthorised sharing and piracy to occur. Platforms face legal and financial risks due to copyright infringements, often stemming from user-generated content and international content licensing conflicts. This not only impacts revenue but also pressures streaming services to invest in digital rights management technologies and stricter content monitoring systems.