Video Streaming Market Regional Analysis:
North America Market Insights
North America region is set to dominate around 39.1% market share by 2035. The primary factor for the market growth is the high consumption of video content by the population in the region. The widespread adoption of high-speed internet and advancements in 5G technology have enhanced streaming quality, enabling seamless access to high-definition content. Additionally, the shift from traditional cable TV to smart TVs and other streaming platforms has accelerated significantly due to demand for a flexible, personalized content experience.
The U.S. market expansion is propelled by the rising penetration of broadband infrastructure. The rise of original programming by streaming services also plays a crucial role. Furthermore, integration of ad-supported models and strategic partnerships, and acquisitions has enabled platforms to offer more affordable options, catering to a broader audience and driving market growth. In January 2022, Microsoft announced the acquisition of Activision Blizzard valued at USD 68.7 billion, making Microsoft the world’s third-largest gaming company by revenue, with legendary games and immersive interactive entertainment.
Asia Pacific Market Insights
The APAC video streaming market is projected to experience considerable growth by 2035, driven by increased adoption of mobile-first streaming services in key markets where users rely on mobile devices for streaming. According to the Press Information Bureau, Government of India, November 2022, the figure of smartphone users increased from 150 million to 750 million from 2014 to 2022. Advancements in internet infrastructure and a growing appetite for diverse content further fuel this expansion in the region.
India market is poised for significant growth, mainly due to Subscription-based video-on-demand (SVoD). In September 2021, Amazon.com, Inc. launched Prime Video Channels in India, intending to provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. This initiative brought major development in the country’s market by drawing attention from competitors for similar strategies.
