Video Streaming Market Segmentation:
Platform Segment Analysis
The smartphones segment in platform is anticipated to garner the highest market share by 2035, owing to their widespread availability, increasing affordability, and constant technological improvements. Enhanced screen resolutions, longer battery life, and faster processors have made smartphones a preferred device for consuming video content. According to CMA UK, June 2022 Mobile Ecosystems Market Study Final Report, USD 12.8 billion worth of iPhones were shipped to the UK in 2021. Additionally, shorter video formats and app-based accessibility from platforms such as YouTube, Netflix, and TikTok cater to the mobile viewing experience, boosting the segment’s growth.
Delivery Channel Segment Analysis
The OTT segment is expected to register a considerable share during the forecast period due to flexibility, cost-effectiveness, and personalized user experience. Factors such as the growth of exclusive and original content, multilingual offerings, and the ease of subscription across various price tiers have further strengthened OTT’s appeal. The increasing penetration of better internet connectivity also enables seamless OTT consumption across devices. In June 2024, Amazon acquired MX Player, valued at USD 50-100 million, to expand its video streaming services portfolio in India's market.
Our in-depth analysis of the global video streaming market includes the following segments:
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By Type |
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By Delivery Channel |
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By Revenue Model |
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By Platform |
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By End Users |
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