Video Doorbell Market - Regional Analysis
North America Market Insights
The North America video doorbell market is expected to capture 30.1% of the global revenue share through 2035. The smart home trends and rising investments in ICT solutions are set to increase the production and commercialization of video doorbells in the coming years. The expansion of wireless connectivity networks in the region is also contributing to the increasing sales of digital video doorbells. The favorable government funding and strict security regulations are accelerating the use of smart video doorbells in both commercial and residential settings. The digitalization trends are likely to promote the use of advanced video doorbells in the years ahead. Public investments in ICT and security initiatives are further backing the overall market growth.
The U.S. smart home space is one of the most mature globally, due to heightened consumer understanding and a strong home security culture. Convenience immediately following the rollout of innovative technologies like AI, IoT, and cloud-based video surveillance has further strengthened interest in video doorbells. The convenience (and market share) of brands like Ring, Nest, and ADT, with their availability of products, has established a large consumer base. Traditional shopping habits plus an uptick in online shopping have fueled concerns around package theft as people continue to purchase more items online and have frequently added video doorbell installations.
Canada is experiencing steady growth in the adoption of smart home technology, largely due to rising concerns around property crime and safety. Improved broadband connectivity and the availability of cheaper wireless models have expanded the marketplace for video doorbells. Government incentives for energy efficiency and connected homes have also aided in the demand for the smart security category. Due to harsh weather, particularly in certain Canadian geography, there is demand for video doorbells with weatherproof and durable construction, as well as built-in technology. Overall, Canada is an emerging, high-growth, high-potential market with urban mergers rather than suburbs to drive growth.
APAC Market Insights
The Asia Pacific video doorbell market is projected to increase at a CAGR of 13.1% from 2026 to 2035. Rapid urbanization and rising demand for smart home solutions are expected to propel the sales of digital video doorbells in the years ahead. Increasing disposable incomes, expanding middle-class populations, and growing awareness of home security technologies are contributing significantly to market growth across countries like China, India, Japan, and South Korea. Additionally, government initiatives promoting smart city development and digital infrastructure are creating a favorable ecosystem for connected home devices. Local manufacturers are also entering the market with competitively priced, feature-rich models tailored to regional preferences, further accelerating adoption.
In India, the video doorbell sector is relatively new in the lifecycle stage, largely due to urbanization, increasing middle-class salaries, and smart cities initiated by the government. The demand for more accessible security alternatives in apartment buildings and gated communities is contributing to this trend. Companies are starting to offer lower-cost models in India, targeting the Indian market and the increasing multilingual population of users, as well as consumers who are mobile-enabled. The increasing e-commerce and food delivery market has sparked some concern over security at the front door.
China leads the world in surveillance technology and smart products, including video doorbells. High population density in urban environments and a strong culture of technology adoption are driving consumers into integrated home security systems. Chinese leaders such as Xiaomi and Hikvision are aggressively expanding their offerings in the smart home category, especially at attractive price points. Governmental support of smart city and home security initiatives facilitates a favorable public policy environment, fueling demand.
Europe Market Insights
European region is expected to grow as a result of a convergence of safety concerns, the adoption of smart homes, and the broad acceptance of digital infrastructure by governments. Demand for connected devices and connected home ecosystems is growing across Europe, but particularly in Germany, France, the Netherlands, and, of course, the UK. Consumers want safety solutions that are also privacy-compliant and GDPR compliant, which is driving demand for more advanced secure video doorbells. Other drivers of demand include urbanization, single-person households, and e-commerce, which has increased the risk of package theft and, hence, demand for video doorbells.
France market has grown due to increased worries of home intrusion and consumer acceptance of digital home solutions. In France, government policy has taken a proactive role in supporting energy-efficient and smart housing. Consumers have shown greater favor to products that address privacy policy concerns, data security, and compliance with EU law, such as GDPR. Both local and international brands have introduced competition, which has increased product availability and driven product pricing lower. Smart doorbells have entered the homes of French homeowners as a component of the greater home automation network.
The video doorbell market in Germany is experiencing strong growth and is supported by several factors. Technology has progressed with the introduction of AI-enabled video doorbells that presently have facial recognition and real-time notifications to improve security and convenience for homeowners. Urbanization and greater disposable income have led to a demand for smart home technology, which includes video doorbells, especially in larger cities such as Berlin, Munich, and Frankfurt. Improved broadband infrastructure and the use of 5G networks has improved the reliability and performance of devices, even further promoting the use of video doorbells and smart home products.
