Video as a Service Market - Regional Analysis
North America Market Insights
North America is expected to account for the largest share of 38.9% by the end of 2035, owing to the expansion of broadband, rising demand for remote partnership, and stringent data governance standards. As reported by the Bureau of Labor Statistics in November 2024, around 22.7% of employees accomplish some of their work from home, and 10.9% of the employed individuals are permanently working from their own residences in the U.S. The growth of the subscription-based streaming platforms across the region is also influencing the further growth of the market. North America is the domicile region of the majority of the businesses offering VaaS solutions globally, indicating stable growth of the market.
The U.S. VaaS market is expected to witness significant growth, owing to the expansion of broadband services, cybersecurity initiatives, and enterprise virtualization. A financial grant of USD 48.2 billion and USD 41.5 billion for broadband and broadband equity access and deployment, respectively, was approved by the U.S. National Telecommunications and Information Administration in 2022. Similarly, the Federal Communications Commission authorized 368 organizations for a financial incentive of USD 18 million for the expansion of broadband services in rural areas in October 2023. These collective efforts of policy incentives and security requirements position the country as the most advanced and opportunity-rich market for VaaS globally.
The VaaS market in Canada is projected to witness a robust CAGR throughout the forecast timeline, owing to the widespread use of smartphones and the rapidly expanding internet connectivity across the country. As disclosed by the Government of Canada in September 2025, 90% of the households across the country are connected to high-speed internet, while the target is to make 100% the national population connected to the internet by 2030. The well-developed cloud infrastructure across Canada is also expected to fuel the market growth. This is likely to help in deploying VaaS Solutions cost-effectively, which can increase the profit margin in businesses.
Europe Market Insights
The Europe video as a service (VaaS) market is projected to account for a remarkable revenue share by the end of 2035, with rapid adoption of cloud solutions. There is a significant investment gap worth USD 1.3 trillion in the EU and U.S. ICT and cloud-related sectors, indicating the viability of raising funds for VaaS solutions for businesses. Regulatory investments in the AI and ML technologies is expected to accelerate the development of the VaaS solutions that can cater to the need for personalized video streaming, conferencing, and other experiences of the users. As revealed by the CBI in June 2025, the AI market is growing at a fast pace in Europe and is expected to be valued at USD 59.9 billion by the end of 2025.
The VaaS market in Germany is projected to experience a robust CAGR during the forecast period, driven by a high rate of remote and hybrid work. Businesses in the healthcare, retail, and automotive sectors in Germany are focused on business process digitalization, indicating a likelihood of adopting VaaS solutions. Improving internet connectivity across the country through the rapid deployment of 5G infrastructure is also expected to accelerate the adoption of VaaS solutions in enterprises. According to the report by the Germany Trade & Invest (GTAI), the telecommunication & connectivity industry invested around USD 15.9 billion, the majority was directed towards the expansion of networks and new technologies, including 5G.
France is anticipated to emerge as an expanding VaaS market at an extensive CAGR between 2026 and 2025, on account of the growing craze for on-demand video content among the younger population. Regulatory policies for digital transformation also influence firms to adopt VasS solutions. France complies with the EU regulation, and thus, the need to meet regulatory needs related to data privacy is expected to make the government encourage the integration of VaaS solutions in businesses. Continuous adoption of different cloud solutions and the development of 5G infrastructure across the country are also expected to boost the adoption of VaaS platforms across healthcare, automotive, retail, finance, and other industries.
Asia Pacific Market Insights
The VaaS market in the Asia Pacific is expanding rapidly due to rising digital transformation across sectors such as education, healthcare, finance, and government. As reported by the Asian Development Bank, 74.4% of the adults in the region are using mobile money, while 98.7% of the population is covered by the mobile network or ICT. The expansion of affordable smartphones and high-speed internet access is driving video adoption among SMEs and rural companies. Regional cloud providers are launching domestic VaaS offerings to meet compliance and language requirements. Additionally, the market in APAC is driven by public-private initiatives promoting smart cities and digital literacy.
The China VaaS market is experiencing substantial growth owing to strong government support and a rapidly digitizing enterprise ecosystem. As per the brief of the minister of industry and information technology, reported by the State Council Information Office in July 2024, the penetration of digital research & development and design tools in the key industrial businesses reached 80.1%, while the numerical control rate in key industrial processes is at 62.9%. The rapid development of AI technology in China is expected to accelerate the advancement of VaaS solutions. As reported by CAN Corporation in June 2025, Beijing intends to make its AI a USD 100 billion industry and build over USD 1 trillion of additional value in other industries. AI-integrated VaaS Solutions can curate targeted advertisements that can align with the viewing experiences of the potential audience.
With the shift to remote and hybrid work, the demand for VaaS solutions is steadily increasing in India. The rising prevalence of gig workers in India also indicates the probability of an increasing use of the VaaS solutions. As reported by the Press Information Bureau in November 2024, the count of gig workers is projected to reach 23.5 million by 2030. The use of VaaS solutions is becoming more convenient with the rapid expansion of 5G infrastructure.
