Video Ad Insertion Platform Market Outlook:
Video Ad Insertion Platform Market size was valued at a USD 2.9 billion in 2024 and is projected to reach USD 12.8 billion by the end of 2034, rising at a CAGR of 16.7% during the forecast period, from, 2025 to 2034. In 2025, the industry size of video ad insertion platforms is estimated at USD 3.4 billion.
The video ad platforms, especially for connected TV and streaming, are set to witness robust technological advancements in the coming years. These platforms require cloud-based software, high-speed edge computing, and specialized hardware for video processing for effective operations. For this, the investments are gaining traction, with spending on information processing equipment reaching USD 150.7 billion in the first quarter of 2024, according to the U.S. Bureau of Economic Analysis.
On the cost side, the producer price index (PPI) for software publishing grew by 3.9% year-over-year in May 2024, reflecting modest inflationary pressures across software development and delivery services. The consumer price index (CPI) for internet and streaming services increased by 4.3% over the same period, highlighting consistent end-user consumption and bandwidth usage growth. Overall, these statistics indicate a steady growth in both production costs and consumer demand for streaming services.
