Video Ad Insertion Platform Market Size

Video Ad Insertion Platform Market size was over USD 65.61 billion in 2023 and is likely to reach USD 296.42 billion by 2036, growing at around 12.3% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of video ad insertion platform is assessed at USD 72.07 billion. The growth of the market can be attributed to the growing adoption of online video advertising by the brands, backed by the growing trend of digital marketing. Likewise, the rise of social media and OTT platforms, has surged the demand for video ad insertion amongst the advertisers, which is estimated to boost the market growth. Moreover, the increasing usage of internet services, is further anticipated to generate growth opportunities for video as insertion platforms. According to the data by the World Bank, over 56.727% of the global population had access to internet services, in 2019. Moreover, there were over 3 billion digital video viewers across the globe in 2020, which is constantly increasing, making video ad one of the best advertisement methods for brands. Such factors are estimated to boost the market growth.

Along with this, the rising consumer adoption of laptops, smartphones, and tablets is also projected to boost the market growth. For instance, it was observed that more than 1.3 billion smartphones were sold across the world in 2020.