Video Ad Insertion Platform Market Analysis

Deployment Mode Segment Analysis

The cloud-based segment is projected to capture 69.1% of the global video ad insertion platform market share through 2034. Cloud-based solutions are most sought-after due to their scalability and cost-effectiveness. As per the U.S. Department of Commerce, cloud services spending in media-tech grew by 16.5% in 2024, with digital advertising identified as one of the fastest-growing applications. This highlights that the cloud-based video ad insertion platform producers are likely to earn lucrative gains in the coming years. The cloud infrastructure also supports edge computing for real-time ad insertion, critical for large-scale live events, owing to its flexibility. Furthermore, better integration with AI and analytics engines is poised to push the adoption of cloud-based video ad insertion platforms.

Platform Segment Analysis

The connected TV segment is poised to account for 42.5% of the global market share throughout the forecast period. The cord-cutting trends and rising smart TV penetration are propelling the sales of connected TV platforms. More than 71.5% of U.S. households accessed internet-based TV content in 2024, says the Federal Communications Commission (FCC). This underscores that developed markets are moving towards maturity for connected TV platforms. The feature of connected TV platforms to offer higher viewer engagement and better targeting opportunities through server-side ad insertion (SSAI) is also contributing to their sales growth.

Our in-depth analysis of the global video ad insertion platform market includes the following segments: