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Vegan Supplements Market size was valued at USD 8.46 billion in 2023 and is expected to reach USD 33.63 billion by 2036, expanding at around 11.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of vegan supplements is assessed at USD 9.22 billion.
A progressively popular lifestyle, veganism implicates abstaining from eating any animal-based products or by-products, such as meat, dairy, and eggs. It’s a thriving trend going global owing to numerous health benefits to environmental sustainability claims. A vegan diet majorly focuses on fruits, vegetables, nuts, and whole grains. The lack of animal-based products in daily diet possess a decrease in saturated and trans fat, leading to a reduced risk of health-related problems but a vegan diet plan is low in some nutrients, such as vitamin B-12, primarily present in animal products, iron, protein, omega 3 fatty acids, present in fish, fish oils, and microalgae, calcium, vitamin D3, vitamin K2, zinc, and iodine.
This has given a rise to the market which is flourishing on account of the growing need for these nutritional supplements in their dietary lifestyle.
Growth Drivers
Expanding vegan population
The robust inclination of individuals towards vegan dietary patterns that have established deep roots in the developed markets of the western nations are is one of the major contributors to the vegan supplements market. Consumers are shifting to veganism owing to growing awareness about animal cruelty, and increasing incidences of lifestyle disorders such as obesity and other dreadful diseases.
Additionally, increasing distress concerning glutamic disorders and lactose intolerance among the consumers, an increase in per capita consumption in emerging economies, an increase of supermarkets and hypermarkets, and growing information on social platforms about benefits of vegan lifestyle have led to the increased prominence of the vegan supplements offered in the market.
Challenges
Vegan products are quite costly and there are cheaper substitutes available in the market. There is still a lack of awareness in developing nations, these factors might act as a growth restraints for the global market growth in the forecast period.
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
11.2% |
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Base Year Market Size (2023) |
USD 8.46 billion |
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Forecast Year Market Size (2036) |
USD 33.63 billion |
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Regional Scope |
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The vegan supplements market is segmented by type, distribution channel, and region. Among product type, the protein segment is expected to hold the largest market share during the forecast period. The segment growth is predominantly attributed to the high demand for protein among vegan consumers owing to the remarkable health benefits of protein such as weight loss, muscle strength, satiety, and others. Protein is one of the most important nutrients required for good health. Vegan protein is derived from plants, hence, also known as plant-based proteins. Some of the sources from where vegan protein can be found ar oats, green peas, lentils, leafy greens & vegetables, and quinoa. The vegan protein is going to experience high growth in the foreseeable future which has led to a large number of market participants entering the vegan protein market.
Among distribution channel segmentation, supermarkets/hypermarkets segment held the largest share owing to better accessibility of products and a wide variety of products allows customers to compare and decide for the best. The online segment is expected to grow at a fast pace on account of ease it provides to the customers while shopping especially during this period of social distancing practices owing to the grievous outbreak of the COVID 19 pandemic.
Our in-depth analysis of the global market includes the following segments:
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By Type |
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By Distribution Channel |
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Geographically, the vegan supplements market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
The North America industry is anticipated to account for largest revenue share by 2036, attributed to rising awareness about the health benefits of going vegan, popularity of veganism since long back, availability of various health supplements, and growing campaigns against animal cruelty.
The Asia-Pacific is estimated to grow at the fastest pace led by developing economies, throughout the forecast period. Impelling demand for healthy products is expected to be the main element driving the market in this region. India is projected to observe significant progress in this category owing to a large number of vegetarian population and people shifting to veganism. The growing urbanization in South America and Asia-Pacific generates a further room for growth due to the variation in demographics and high disposable income.
April 30, 2020: Hormel Food Corporation, a global food company, announced the launch of its virtual summer internship program to accommodate 60 college interns who were promised, showing their commitment in this gloomy period of COVID-19 pandemic.
Author Credits: Parul Atri
Copyright © 2024 Research Nester. All Rights Reserved
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