Global Variable Data Printing Market TOC
Variable Data Printing Market size was over USD 11.02 billion in 2024 and is anticipated to exceed USD 79.99 billion by the end of 2037, witnessing over 16.2% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of variable data printing is evaluated at USD 12.47 billion.
The market growth can be propelled by the increasing demand for variable data printing among the food & beverage. Many companies have made an innovation in the application of digital printing in the field of the food and beverage sector. For instance, in 2022, Huhtamaki India a provider of consumer packaging and solution in India, and a part of Huhtamaki printed 12 million unique packs for Nestle KitKat. The company has delivered 12 million special packs of the collection using a variable data printing technique.
In addition, the emergence of new and improved technologies coupled with expanding digital expertise and growing applications in developed and developing countries will continue to drive industry growth within the forecast period. Brother Mobile Solutions Co., Ltd. (BMS), a provider of mobile, desktop, and industrial printers and portable label makers, announced the expansion of the Brother Titan industrial printer series. Building on the brand's first launch in late 2020, its other five powerful and improved 4-inch industrial barcode label printers offer increased speed and accuracy, as well as an internal rewinder for a broader user experience. It offers enhanced features such as rugged metal construction, greater ribbon capacity, dual Wi-Fi/Bluetooth options, and PLC integration.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
16.2% |
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Base Year Market Size (2024) |
USD 11.02 billion |
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Forecast Year Market Size (2037) |
USD 79.99 billion |
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Regional Scope |
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Composition (Facestock, Topcoat)
By the end of 2037, the facestock segment in the variable data printing market is anticipated to garner the largest revenue share. Facestock is amongst the material that includes both ink on one side and adhesive on the other side, making up the heart of the label construction. Just as there are different label adhesives, there are facestock made from different materials including synthetic stock, polyimide, and polypropylene. The demand for facestock is expected to grow owing to growing printing concerns among the end user across the globe.
Printing Technology (Thermal Transfer, Direct Thermal, Electrophotographic, Inkjet)
By the end of 2037, the inkjet segment in the variable data printing market is projected to dominate revenue share. Variable data printing is a fully digital piezo inkjet printing system designed for marking, coding, and serializing blister foils. Print codes and variable data in black and white on aluminum foil, paper, PVC, Tyvek, and other web materials using the latest solvent-free UV curable inks. The system can be easily integrated with continuous or intermittent motion packaging machinery, making it ideal for use in the pharmaceutical environment.
Our in-depth analysis of the global market includes the following segments:
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Composition |
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Printing Technology |
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Label Type |
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End User |
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North American Market Forecast
The North America variable data printing market is predicted to gather the highest revenue share by the end of 2037. Significant factor includes increasing acceptance of variable data printing to generate customized product information and print serial numbers at a low cost and in a short time in the region. Moreover, the presence of major players offering variable data printing is projected to boost market growth in the region. Flexible packaging company Roastar thrilled the coffee community with the launch of the industry's first digitally printed cans. The company custom-printed coffee tins are basically 5.5 inches tall and also 4.2 inches wide and hold up to 12 ounces of whole beans. With a least order quantity of 100, cans come in silver, black, or clear sleeves with vented peel seam tops for maximum freshness. Comes with 3 recyclable lid options. With the best oxygen barrier, Roastar can keep the coffee fresh longer than any other packaging. Featuring the same customization options and variable data printing that Roastar's customers love for its flexible packaging, the new cans give brands a 360-degree canvas to showcase artwork in metallic or opaque finishes. Like all roaster products, cans are produced in the US, from raw materials to finished custom-printed packaging.
APAC Market Statistics
The Asia Pacific variable data printing market is anticipated to grow at a significant growth rate during the forecast period. Significant factor includes an increase in the use of variable data printing across China, India, and Japan on account of the expanding trend of barcode scanning for the generation of invoices across many industries.
Author Credits: Abhishek Verma
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