UV Air Purifier Market size was over USD 1.9 billion in 2023 and is anticipated to exceed USD 17.2 billion by the end of 2036, growing at over 10.7% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of UV air purifier is assessed at USD 4.9 billion.
The market growth is driven by the steady rise in the transmission of airborne diseases such as influenza, measles, and mumps. According to the World Health Organization’s (WHO) March 2024 data, about 1 billion people are infected by seasonal influenza annually, resulting in rising need for high quality air purifiers, including Ultraviolet light (UV) air purifiers. UV air purifiers use UV-C radiation to filter bacteria, and viruses out of the air and reduce the threat of airborne spread. As per data issued in April 2022, nearly 99% of the global population breathes air that exceeds WHO air quality limits, endangering their health.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
10.7% |
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Base Year Market Size (2023) |
USD 1.9 billion |
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Forecast Year Market Size (2036) |
USD 17.2 billion |
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Regional Scope |
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Mounting Type (Fixed, Portable)
Portable segment is set to hold over 75.4% UV air purifier market share by the end of 2036. This growth can be attributed to high preference for portable UV air purifiers due to enhanced convenience and portability. Manufacturers are investing in R&D activities to launch products with features such as voice control, light sensors, and smart IoT. In May, 2023, LG Electronics (LG) announced the introduction of their unique innovation known as PuriCare AeroFurniture. The portable product has a filter that can eliminate up to 99.9% of airborne bacteria, and ultrafine dust particles as small as 0.01 microns.
Distribution Channel (Online, Offline)
By 2036, offline segment is anticipated to capture over 70.3% UV air purifier market share. The offline distribution channel's dominance is one of the major factors for the widespread availability of UV air purifiers at traditional retailers, shopping centers, and home utility stores. Companies are integrating innovative technologies into the retail space design to provide customers with unique, enjoyable, and memorable experiences when they visit. For instance, in August 2022, Dyson launched its first-ever Dyson Demo Store Owner Center in Dallas to let people experience their technology. Dyson Owner Center has a dedicated team of experts to provide maintenance tips, and technical support directly from the people who made the product.
End use (Residential, Commercial, Industrial)
In UV air purifier market, commercial segment is predicted to capture over 58.3% revenue share by 2036 owing to the rising need to purify indoor air quality in commercial buildings, such as malls, schools, hospitals, hotels, and companies. Maintaining indoor air quality in these commercial spaces is crucial as it adversely impacts the health and productivity of the building occupants. As per a 2022 study by the National Library of Medicine (NIH), indoor pollution levels can be up to five or even 100 times greater than outside pollution levels. On an average, people spend approximately 90% of their time indoors.
Companies are focused on developing alternative solutions to traditional purifiers to deliver purified air in commercial places. In April 2022, Dyson announced the launch of purifying headphones known as Dyson Zone in the U.S. for delivering pure audio, and air. The first ever wearable purifier that tackles the urban issues of noise pollution, and air quality.
Our in-depth analysis of the global UV air purifier market includes the following segments:
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Technology |
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Mounting Type |
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Power (Watt) |
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Air Flow Range |
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Distribution Channel |
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End use |
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North America Market Statistics
North America in UV air purifier market is poised to hold over 42.3% revenue share by the end of 2036 due to the increasing levels of air pollution. American Lung Association in 2024 reported that 4 in 10 people in America still live in a place with unhealthy levels of air pollution. This has resulted in increasing adoption of advanced UV air purifiers.
The emergence of different government policies to combat air pollution is fostering market expansion in the U.S. For instance, the U.S. Clean Air Act and the U.S. EPA's national ambient air quality regulations, are two models of air quality legislation in the country.
Increasing research and development for the advancement of air purifiers supports the growth of the UV air purifier market in Canada. Companies such as Airpura Industries, and Dyson are undertaking research and development activities to introduce new air purifier products in the country. In March 2021, Dyson launched its new range of purification machines including formaldehyde-destroying technology in Canada to capture dust, and allergens, and destroy formaldehyde. In addition, the growing industrial activities, along with the introduction of stringent regulations in the industrial sector are expected to have a positive impact on the UV air purifier market demand in this country.
APAC Market Analysis
The Asia Pacific UV air purifier market is predicted to show notable growth during the forecast period. This growth can be attributed to the growing population in the region leading to rising production activities such as burning of fossil fuels, and manufacturing chemicals. In 2023, the United Nations estimated that out of the 8 billion global population, over 60% of the world's population resides in the Asia Pacific region.
Rapid industrialization and urbanization in China in recent years have resulted in the degradation of overall air quality. Growing awareness about the health risks associated with poor air quality is further driving UV air purifier market growth in the country. As a result, consumers are increasingly looking for options to protect themselves from harmful pollutants.
The availability of various air purifier options at affordable prices, coupled with the growing retail trading sector, is projected to drive the revenue share of the UV air purifier market in India. In May 2024, India Brand Equity Foundation published that India’s retail trading sector attracted nearly USD 4.63 billion FDIs between April 2000-March 2024.
In South Korea, air pollution has become a severe issue, leading to skin issues. The demand for air purification devices has grown significantly in recent years to cater to these challenges. Individuals are also investing in residential air purification systems due to the growing awareness of indoor air quality in the country.
Key players in the UV air purifier market are adopting different marketing strategies such as social media, and healthcare awareness campaigns to reach the uncovered population. Several local, regional, and international producers of UV air purifiers create a fragmented industry. The major companies are investing and carefully organizing the projects to boost the creation of product income. Some prominent key players in the UV air purifier market are:
Author Credits: Parul Atri
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