Upcycled Food Products Market Regional Analysis:
North America Market Statistics
North America in upcycled food products market is estimated to hold over 37.4% revenue share by the end of 2035. The upcycled food products market is growing in the region owing to the increased e-commerce and online grocery shopping, which has made it easier for consumers to access wide upcycled food products. In the U.S., online grocery sales increased by 55% from USD 62 billion in 2019 to USD 96 billion in 2020, according to the Food and Drug Administration (FDA). Also, people are actively looking for eco-friendly substitutes as they grow more aware of the negative effects food waste has on the environment. Utilizing leftover or surplus resources, upcycled food items provide a compelling alternative by producing wholesome and eco-friendly options.
Also, the U.S. is a perfect destination for producers of upcycled ingredients to develop creative solutions by utilizing food waste because of the region's rising food production and food waste. The majority of manufacturers in the region are anticipated to increase their use of certified upcycled ingredients in the upcoming years.
The Government of Canada supports efforts to minimize food waste and improve sustainability in the nation, driving the demand for upcycled food products. For instance, in February 2022, Outcast Foods Inc., which upcycles excess and unsaleable fruits and vegetables from growers, processors, and retailers into dried, plant-based powders and solid food ingredients, was awarded up to USD 1,545,000 in funding by the Minister of Agriculture and Agri-Food to expand their food waste reduction operations.
Europe Market Analysis
Europe upcycled food products market will hold a notable share during the projected period. The leading food corporations proactively promote upcycled food products as a strategic initiative to mitigate food waste, thereby catalyzing upcycled food products market growth in this region. For instance, in June 2024, Foodvalley launched UPCycled4Food, a project to make upcycled food items and ingredients the 'new normal'. This initiative aims to foster new collaborations in the supply chain that result in new innovative products and ingredients to ensure that food manufacturers, food service companies, and retailers produce source, and supply upcycled food products and ingredients as the new normal.
Furthermore, increasing food wastage concerns and surged demand for more plant-based ingredients owing to the expanding vegan population in Germany, France, and the UK are propelling upcycled food products market growth in the region. The European Vegetarian Union stated that with a 97% increase in plant-based sales value and an 80% increase in sales volume, Germany has the highest revenue, with a total growth of USD 858.41 million.
