Umbrella Market Size & Share, by Product Type (Straight, Folding, Reverse, Automatic, Golf, Parasol), User (Kids, Adults), Distribution Channel (Online, Offline) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2025-2037

  • Report ID: 1919
  • Published Date: Oct 10, 2024
  • Report Format: PDF, PPT
  1. An Outline of the Global Umbrella Market
    1. Market Definition
    2. Market Segmentation
    3. Industry Overview
  2. Assumptions & Abbreviations
  3. Research Methodology & Approach
    1. Research Process
    2. Primary Research
      1. Manufacturers
      2. Suppliers/Distributors
      3. End Users
    3. Secondary Research
    4. Market Size Estimation
  4. Summary of the Report for Key Decision Maker
  5. Forces of Market Constituents
    1. Factors/drivers impacting the growth of the market
    2. Market trends for better business practices
  6. Key Market Opportunities for Business Growth
  7. Major Roadblocks for the Market Growth
  8. Decarbonization Strategy and Carbon Credit Benefits for Market Players
    1. Global Government Decarbonization Plans/Goals by Each Country under 2015 Agreement Agreed by 200 Countries
    2. Measures taken by Countries to Reduce Carbon Footprints
    3. Carbon Credits and Subsidy Plans/Benefits Rolled out by the Government for Market Players
    4. Effective Ways to Harness Carbon-Credits and Impact on Profit Margins
    5. Demand Impact on the Companies Opting for Carbon Credits
  9. Government Regulation: How They Would aid Business?
  10. Technology Transition and Adoption Analysis
  11. Industry Risk Analysis
  12. Global Economic Outlook: Challenges for Global Recovery and its Impact on Global Umbrella Market
    1. Ukraine-Russia crisis
    2. Potential US economic slowdown
  13. Industry Pricing Benchmarking and Analysis
  14. Impact of Recession on the global Economy
  15. Industry Growth Outlook
  16. Industry Supply Chain Analysis
  17. Regional Distributor Analysis
    1. North America
    2. Europe
    3. Asia Pacific
    4. Latin America
    5. Middle East & Africa
  18. Competitive Positioning: Strategies to Differentiate a Company From its Competitor
  19. Competitive Model: A Detailed Inside View for Investors
    1. Company Market Share (2022)
    2. Business Profile of Key Enterprise
      1. Recreational Equipment, Inc.
      2. Totes.com USA
      3. Kering
      4. GustBuster Umbrellas
      5. Weatherman
      6. Upper Echelon Products
      7. FanHe Umbrellas
      8. London Undercover
      9. Raintec Umbrellas
      10. Shaoxing Shangyu Yuzi Outdoor Product Co., Ltd.
      11. Happy Umbrella
      12. Woodline Shade Solutions PTY Ltd.
      13. Uhlmann Sonnenschirme e.K.
      14. Fulton Umbrellas
      15. Citizen
      16. Other key players
  20. Global Umbrella Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Million Units) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (YoY) Growth Trend Analysis
      1. Global Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Product Type
        1. Straight, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Folding, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3.  Reverse, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4.  Automatic, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5.  Golf, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        6. Parasol, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        7. Others, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
      2. Global Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Users
        1. Kids, Market Value (USD Million) and CAGR, 2023-2036F
        2. Adults Market Value (USD Million) and CAGR, 2023-2036F
      3. Global Umbrella Market Segmentation Analysis (2023-2036) By Distribution Channel
        1. Online, Market Value (USD Million) and CAGR, 2023-2036F
        2. Offline, Market Value (USD Million) and CAGR, 2023-2036F
      4. Global Umbrella Market Segmentation Analysis (2023-2036) By Geography
        1. North America, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Europe, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. Asia Pacific, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4. Latin America, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5. Rest of the World, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
  21. Cross Analysis of Product Type w.r.to. Distribution Channel (USD Million), 2022
  22. North America Umbrella Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Million Units) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (YoY) Growth Trend Analysis
      1. North America Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Product Type
        1. Straight, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Folding, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. Reverse , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4. Automatic , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5. Golf , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        6. Parasol , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        7. Others , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
      2. North America Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Users
        1. Kids, Market Value (USD Million) and CAGR, 2023-2036F
        2. Adults Market Value (USD Million) and CAGR, 2023-2036F
      3. North America Umbrella Market Segmentation Analysis (2023-2036), By Distribution Channel
        1. Online, Market Value (USD Million) and CAGR, 2023-2036F
        2. Offline, Market Value (USD Million) and CAGR, 2023-2036F
      4. North America Umbrella Market Segmentation Analysis (2023-2036), By Country
        1. US, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Rest of North America, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
  23. Europe Umbrella Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Million Units) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (YoY) Growth Trend Analysis
      1. Europe Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Product Type
        1. Straight, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Folding, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. Reverse , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4. Automatic , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5. Golf , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        6. Parasol , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        7. Others , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
      2. Europe Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Users
        1. Kids, Market Value (USD Million) and CAGR, 2023-2036F
        2. Adults Market Value (USD Million) and CAGR, 2023-2036F
      3. Europe Umbrella Market Segmentation Analysis (2023-2036), By Distribution Channel
        1. Online, Market Value (USD Million) and CAGR, 2023-2036F
        2. Offline, Market Value (USD Million) and CAGR, 2023-2036F
      4. Europe Umbrella Market Segmentation Analysis (2023-2036), By Country
        1. UK, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Italy, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. Rest of Europe, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
  24. Asia Pacific Umbrella Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Million Units) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (YoY) Growth Trend Analysis
      1. Asia Pacific Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Product Type
        1. Straight, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Folding, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. Reverse , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4. Automatic , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5. Golf , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        6. Parasol , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        7. Others , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
      2. Asia Pacific Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Users
        1. Kids, Market Value (USD Million) and CAGR, 2023-2036F
        2. Adults Market Value (USD Million) and CAGR, 2023-2036F
      3. Asia Pacific Umbrella Market Segmentation Analysis (2023-2036), By Distribution Channel
        1. Online, Market Value (USD Million) and CAGR, 2023-2036F
        2. Offline, Market Value (USD Million) and CAGR, 2023-2036F
      4. Asia Pacific Umbrella Market Segmentation Analysis (2023-2036), By Country
        1. China, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Japan, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. South Korea, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4. India, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5. Rest of Asia Pacific, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
  25. Latin America Umbrella Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Million Units) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (YoY) Growth Trend Analysis
      1. Latin America Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Product Type
        1. Straight, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        2. Folding, Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        3. Reverse , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        4. Automatic , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        5. Golf , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        6. Parasol , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
        7. Others , Market Value (USD Million), Volume (Million Units) and CAGR, 2023-2036F
      2. Latin America Umbrella Market Outlook & Projections, Opportunity Assessment by Segment, 2023-2036, By Users
        1. Kids, Market Value (USD Million) and CAGR, 2023-2036F
        2. Adults Market Value (USD Million) and CAGR, 2023-2036F
      3. Latin America Umbrella Market Segmentation Analysis (2023-2036), By Distribution Channel
        1. Online, Market Value (USD Million) and CAGR, 2023-2036F
        2. Offline, Market Value (USD Million) and CAGR, 2023-2036F

 

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

Umbrella Market size was valued at USD 5.6 billion in 2024 and is projected to exceed USD 7.27 billion by the end of 2037, expanding at over 2.2% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of umbrella is evaluated at USD 5.69 billion.

The growth of the market is primarily expected on account of sudden changes in the weather, such as too much sun, unpredictable rain, sudden snowing, and others. This has prompted individuals to turn to shade from these elements, fueling demand for umbrellas. Furthermore, according to the National Academy of Science, global warming raises the volume of water vapor in the air, which might lead to more frequent heavy rain and snowfall. The researchers discovered a 4.5 to 5.7 percent rise in normal daily rainfall on rainy days in the United States.

In addition to these, most skin cancers in the world are caused by too much exposure to UV radiation, which comes from the sun. The skin cells can be harmed by ultraviolet light, a form of invisible radiation. The CDC recommends seeking protection by means of an umbrella or a secure zone in this case. There is therefore a growing awareness about the importance of sun protection due to an increase in cases of skin cancer. Hence, the global umbrella market is driven by umbrellas which offer a portable and efficient way to shield oneself from harmful UV radiation at significantly reduced prices.


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Umbrella Market: Growth Drivers and Challenges

  • Increasing Popularity of Designer Umbrellas and Varying Applications of Umbrellas- Umbrellas may no longer be limited to protection from the rain. The use of these devices has evolved to cover sun protection, wind resistance and even technological characteristics. An increase in demand for designer umbrellas has occurred due to the growing trend of using umbrellas as a fashion accessory. As a result, manufacturers are making use of that demand to offer innovative designs, materials, and elements suited to the broad range of consumer preferences and needs. With USD 3.2 billion in overall trade, umbrellas ranked 641st in the world in 2021. Umbrella exports increased by 24.9% to USD 3.2 billion in 2021 from USD 2.56 billion in 2020. Trade in umbrellas makes about 0.015 percent of global trade.
  • Emergence of Smart Umbrellas- Integrating technologies such as sensors, Bluetooth communication and weather forecasts to provide more functionality is an essential element in the development of Smart Umbrellas. This umbrella can alert you about weather events, record rainfall patterns and connect to your smart phone app for personalized updates. Intelligent umbrellas have the ability to gather timely information such as temperature, humidity and sunlight by means of intelligent technology. If an individual want to keep the umbrella open or closed, this data will help guide your umbrella's automation system. In order to enjoy a longer period of outdoor space, these devices may also be able to activate built-in lights when the sun goes down.
  • Increasing Adoption of Sustainable and Eco-Friendly Umbrella Represents Significant Growth Opportunity- A positive change to more environmentally responsible consumer choices is reflected by an increase in the adoption of sustainable and eco-friendly umbrellas. On April 22, 2023, the day after Earth's anniversary, Deirdre Horan, a resident of Berkshire County and creator of this initiative, plans to launch an Indiegogo campaign. In the first batch of Dri umbrellas, a goal has been set to use eight plastic bottles for each umbrella canopy in order to prevent about 16,000 plastic bottles from coming into the ocean. Environmental-conscious consumers are attracted to sustainable umbrellas, which can be manufactured from reused material or clean energy sources.

Challenges

  • Rising Popularity of Alternatives- Umbrella sales could be affected by the increasing popularity of compact or portable rain gear, such as raincoats and ponchos. Innovative alternatives, such as water resistance clothing and accessories, are also posing a challenge to the umbrella market. Fashion trends and personal preferences have resulted in the emergence of alternate umbrellas. Furthermore, water resistant and water-repellent clothing has been developed as a result of advances in textile technology. Such products may keep people dry without the necessity of carrying an additional item, such as a umbrella. The umbrella market will be faced with adapting to change consumer preferences and finding ways of differentiating itself from these alternative markets, given that alternatives are continuing to develop and respond to the various needs of consumers.
  • Presence of Large Unorganized Market
  • Raw Materials Used to Manufacture Umbrellas Are of a Low Quality

Umbrella Market: Key Insights

Base Year

2024

Forecast Year

2025-2037

CAGR

2.2%

Base Year Market Size (2024)

USD 5.6 billion

Forecast Year Market Size (2037)

USD 7.27 billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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Umbrella Segmentation

Product Type (Straight, Folding, Reverse, Automatic, Golf, Parasol)

The folding segment share in the umbrella market is expected to reach 21% by 2037. The growth of the segment can be attributed as folding umbrella is simply normal umbrellas that can be stored easily if you fold them. Though there are many designs to choose from, the folding basket umbrella is one of the most common. The tote umbrella is made to be unfolded and placed inside a bag for storage. Folding umbrellas are available in a number of sizes, ranging between 12 and 6 inches. Smaller folding umbrellas, for example a purse or car glove box, are designed to fit into small spaces. Accordingly, it is considered that a significant umbrella market share can be attributed to Folding Umbrellas.

User (Kids, Adults)

The adults segment in the umbrella market is projected to expand at a CAGR of 2.3% during the forecast period. Compared to children's umbrellas, adult umbrella is considered to be a large market share because of the higher usage rate among adults. A traditional or classical umbrella is most often chosen by men who seek an ideal umbrella to suit their needs.Owing to its deep dome and wide reach, the umbrella provides a unique cover. In addition, it can withstand strong winds and rainy weather because of its lengthy structure and strength in the spine. There's a wide variety of men's umbrellas out there, and they all have their advantages and disadvantages. In order to suit any taste or budget, women's umbrellas are available in a broad variety of shapes and styles. The umbrellas are more than useful in the rain or sunshine, they're aesthetic as well. Asian styles of parasols and umbrellas do not yet appear widely, although they are still popular on both sides of the globe especially for Chinese, Thai or Japanese.

Our in-depth analysis of the global umbrella market includes the following segments:

          Product Type

  • Straight
  • Folding
  • Reverse
  • Automatic
  • Golf
  • Parasol
  • Others

          User

  • Kids
  • Adults

          Distribution Channel

  • Online
  • Offline
 

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Umbrella Industry- Regional Synopsis

APAC Market Forecast

The umbrella market in Asia Pacific is projected to cross 50% by 2037. The growth of the market can be attributed majorly to factors such as changing weather patterns, increasing awareness of sun protection and growing outdoor recreational activities that have contributed to the growth of the umbrella market. Due to their large population and increasing disposable income, this market is dominated by some big countries like China, India, Japan, South East Asian countries as well as South Korea. Consumer preferences are driven by innovations in design, durability and advanced materials. With 4.3 billion people living there, or 60% of the world's population, the Asia-Pacific area is home to China and India, the two most populous nations on earth.

Europe Market Statistics

The Europe umbrella market is estimated to be the second-largest by developing at a CAGR of 1% by 2037. The region's market growth and maturation are heavily reliant on the UV radiation trends have changed considerably over the last decades throughout Europe with some subregions experiencing increases and others decreasing. Due to climate change, there may be a higher level of UV exposure in certain EU subregions. The higher temperatures from climate change might drive more recreational activities and the removal of protective gear, thus leading to an increase in demand for umbrellas. For instance, the BIG MAX Aqua UV umbrellaing Europe can be used as parasol on the course, protecting from the sun’s harmful UV rays (50+). In addition to providing comfort and protection under the most demanding conditions, it is capable of using automatic functionality combined with soft grip and a layer of waterproof fabric.

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Companies Dominating the Umbrella Market

    • Recreational Equipment, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Totes Isotoner Corporation
    • Kering S.A. Pinault S.A.
    • GustBuster Umbrellas
    • Weatherman Umbrellas
    • Upper Echelon Products
    • FanHE Umbrellas
    • London Undercover Limited
    • Raintec Umbrellas
    • Shaoxing Shangyu Yuzi Outdoor Products Co., Ltd.
    • Happy Umbrella Foundation
    • Citizen Watch Co., Ltd.
    • Woodline Shade Solutions PTY Ltd
    • Uhlmann Sonnenschirme e.K.
    • Fulton Umbrellas

In the News

  • March 2023: Totes Isotoner Corporation announced about launching of its new eco-Brella umbrella collection, For SS23, the company re-launched its whole umbrella range as eco-brella to mark its 40th anniversary. Umbrellas will now be made from 100% Recycled PET Plastic bottles and PFC free water repellency treatments.
  • August 2023: Recreational Equipment, Inc. (REI Co-op) will celebrate the opening of REI Re/Supply Clackamas, its second used outdoor gear and apparel store. The day-long celebration will feature outdoor and community partners, music, and a special prize. REI members are invited to attend. Along with local charities Latino Outdoors and Forest Park Conservancy, outdoor apparel companies will also be present at the celebration.

Author Credits:  Parul Atri


  • Report ID: 1919
  • Published Date: Oct 10, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of umbrella is evaluated at USD 5.69 billion.

The umbrella market size was valued at USD 5.6 billion in 2024 and is projected to exceed USD 7.27 billion by the end of 2037, expanding at over 2.2% CAGR during the forecast period i.e., between 2025-2037. Increasing popularity of designer umbrellas, uncertain weather conditions and increasing incidence of skin cancer will drive the market growth.

Asia Pacific industry revenue is anticipated to cross 50% by 2037, due to increasing awareness of sun protection and growing outdoor recreational activities in the region.

The major players in the market include Weatherman, Upper Echelon Products LLC, FanHE Umbrellas, London Undercover Limited, Raintec Umbrellas, Shaoxing Shangyu Yuzi Outdoor Products Co., Ltd., Happy Umbrella Foundation, Citizen Watch Co., Ltd., Woodline Shade Solutions PTY Ltd, Uhlmann Sonnenschirme e.K., Fulton Umbrellas.
Umbrella Market Report Scope
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