Transparent Display Market Trends

Growth Drivers

• Growing Demand for Transparent Displays for Utilization in Head-Mounted Displays and Head-Up Displays

For application in automotive, sports & entertainment, aerospace & defense along with healthcare amongst others. The consumers viewing graphical content in these types of displays are highly influenced with their viewing behavior owing to the innovative and eye-catching impact provided by the transparent displays. With advancements in display technology and displays, OLED has emerged as one of the dynamic display technologies that are widely used in various consumer electronic appliances and personal gadgets, ranging from smart wearables, glasses as well as AR/VR head-mounted displays. Driven by the advancement in IT infrastructure and IoT products, the adoption of the advanced technological gadgets, such as HMDs, has observed significant growth, especially in the automotive, consumer entertainment, medical and education applications for students. Such a factor is anticipated to raise the demand for increasing adoption of transparent displays in HMDs and HUDs, and in turn the growth of the market. 

• Increasing Opportunities in the Advertisement Industry

The advertisement industry is anticipated to be one of the key sectors where the adoption of transparent displays will grow over the years to come owing to the demand for advanced technological products that help businesses achieve an augmented growth. Luxury products demand advertising needs that help consumers connect to the brand. As such, transparent displays can be widely used for advertisement of such luxury products, which can provide the consumer a feeling of luxury, which in turn is anticipated to help the consumer connect to the brand greatly. Premium products belonging to industries such as automotive, gems & jewelry, consumer appliances and consumer appliances amongst others, are anticipated to adopt widely transparent displays, which in turn is estimated to drive the growth of the global transparent display market.

Challenges

High cost associated with transparent displays during the period of launch of the technology, followed by the trend observed in the electronics industry by the sharp drop in the prices of the goods, affecting the profitability of the manufacturer of the consumer electronic goods are some of the display market.