The global transparent display market is thriving on the back of growing technological advancements for displays and display technologies throughout the years that aim to deliver high resolution visualization at a lower rate of power consumption. Additionally, growing advancements in augmented reality and the rising adoption of augmented reality solutions across businesses are some of the factors anticipated to contribute towards the growth of the market.
Growth Drivers
Growing Demand for Transparent Displays for Utilization in Head-Mounted Displays and Head-Up Displays
For application in automotive, sports & entertainment, aerospace & defense along with healthcare amongst others. The consumers viewing graphical content in these types of displays are highly influenced with their viewing behavior owing to the innovative and eye-catching impact provided by the transparent displays. With advancements in display technology and displays, OLED has emerged as one of the dynamic display technologies that are widely used in various consumer electronic appliances and personal gadgets, ranging from smart wearables, glasses as well as AR/VR head-mounted displays. Driven by the advancement in IT infrastructure and IoT products, the adoption of the advanced technological gadgets, such as HMDs, has observed significant growth, especially in the automotive, consumer entertainment, medical and education applications for students. Such a factor is anticipated to raise the demand for increasing adoption of transparent displays in HMDs and HUDs, and in turn the growth of the market.
Increasing Opportunities in the Advertisement Industry
The advertisement industry is anticipated to be one of the key sectors where the adoption of transparent displays will grow over the years to come owing to the demand for advanced technological products that help businesses achieve an augmented growth. Luxury products demand advertising needs that help consumers connect to the brand. As such, transparent displays can be widely used for advertisement of such luxury products, which can provide the consumer a feeling of luxury, which in turn is anticipated to help the consumer connect to the brand greatly. Premium products belonging to industries such as automotive, gems & jewelry, consumer appliances and consumer appliances amongst others, are anticipated to adopt widely transparent displays, which in turn is estimated to drive the growth of the global transparent display market.
Challenges
High cost associated with transparent displays during the period of launch of the technology, followed by the trend observed in the electronics industry by the sharp drop in the prices of the goods, affecting the profitability of the manufacturer of the consumer electronic goods are some of the display market.
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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Regional Scope |
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The market is anticipated to achieve a robust CAGR over the forecast period 2024-2026. The global transparent display market is segmented by display technology into LCD, OLED and others. The OLED display technology segment is anticipated to hold the largest market share owing to the numerous advantages of OLED display technology over LCD display technology, such as high natural color gamut, high contrast ratio, thin display panels, available in flexible form factors and high response time amongst others.
Our in-depth analysis of the global market includes the following segments:
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Product |
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By Display Size |
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By Display Technology |
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On the basis of regional analysis, the global transparent display market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
The in Asia Pacific industry is set to dominate majority revenue share by 2036, propelled by rapid advancements in electronic goods observed in the region, where there are ample opportunities for transparent displays. Additionally, the region is also known to be a manufacturing hub for different consumer electronic products, where there is probability for the use of transparent displays, which is also one of the major factors anticipated to drive the growth of the Asia Pacific market.
April 2020: LG electronics announced the release of the touchscreen capability on its Transparent OLED display and has named it Transparent OLED Touch Signage.
Author Credits: Abhishek Verma
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