Trailer Assist System Market size was valued at USD 112.4 million in 2024 and is projected to reach a valuation of USD 479.1 million by the end of 2037, rising at a CAGR of 11.8% during the forecast period, i.e., 2025-2037. In 2025, the industry size of trailer assist system will be valued at USD 125.6 million.
The trailer assist system market is expected to see substantial growth during the forecast period owing to the increasing adoption of advanced driver assistance systems (ADAS) and the growing demand for towing safety in commercial and personal vehicles. Many manufacturers are integrating trailer assist technology to enhance the maneuverability and convenience of towing vehicles. For example, Hyundai Mobis introduced the Trailer Reverse Assistance technology in September 2023, which upgrades towing safety by easily enabling reverse operations, reducing risks in parking, and offering better control to the driver.
Moreover, government initiatives towards road safety enhancements and the reduction of accident rates are encouraging the development of trailer assist systems. Accordingly, the EU General Safety Regulation starting from July 2022, all new vehicle types are fitted with advanced safety systems, including trailer assist. This legislation was formed to improve the safety of occupants in vehicles, pedestrians, and cyclists by making it necessary to use life-saving technologies across the different states of the European Union. Consequently, these initiatives provide great opportunities for market expansion, especially in areas that have high safety requirements.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
11.8% |
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Base Year Market Size (2024) |
USD 112.4 million |
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Forecast Year Market Size (2037) |
USD 479.1 million |
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Regional Scope |
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Component Type (Camera/Sensor, Software Module)
The camera/sensor segment is set to account for more than 71% trailer assist system market share by the end of 2037. This segment growth is owing to the surging demand for extremely high-precision sensors and cameras that offer far greater safety while performing towing operations. Sensors and cameras provide real-time feedback to the drivers, thereby enabling them to make effective decisions while reversing or maneuvering trailers. In May 2022, Magna introduced advanced camera and control units supporting 3D displays and surround view, which granted this component type stronger market dominance. The trailer assist system technology has become increasingly important for both commercial and passenger vehicles since it greatly reduces the chances of accidents during towing.
Vehicle Type (Passenger Vehicle, LCV, Trucks)
By 2037, passenger segment is anticipated to dominate over 55% trailer assist system market share, as their sales are foreseen to include augmented towing capabilities. Rising recreational activities such as camping and boating is driving demand for greater towing capacity in SUVs and pickup trucks. These, together with the inclusion of trailer assist systems in those vehicles, will further contribute to the segment growth. Additionally, development in safety and driver assistance systems will make the trailer assist feature more affordable and acceptable for a wide range of vehicle owners. This is further supported by a trend where automakers are leaning toward convenience and ease of use, especially in long-distance travel and outdoor adventure vehicles.
Our in-depth analysis of the trailer assist system market includes the following segments
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Component Type |
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Technology Type |
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Vehicle Type |
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User Type |
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Functional Systems |
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Europe Market Statistics
Europe trailer assist system market is estimated to hold revenue share of over 42.5% by the end of 2037 owing to stringent EU safety regulations and rapid advancements in trailer assist systems. Companies are coming up with innovative ideas that will help fulfill Vision Zero, which is a future without traffic accidents. Growing demand for automotive automation further fuels trailer assist system market expansion.
With significant attention to sustainability, smart mobility solutions, and strict safety standards, Germany subsequently secures a leading position in vehicle innovation. The addition of trailer assist systems falls in line with wider efforts across Germany focused on improving automotive safety and efficiency to maintain the country's competitive advantage within the global automotive industry. Besides, cooperation with tech companies and ongoing investments in R&D help carmakers develop these systems further to be more sophisticated and reliable.
Government support for ADAS, coupled with increased stringency in safety regulations in France, has accelerated the traction for trailer assist systems across various segments of vehicles. With growing consumer awareness and demand for smarter and safer driving technologies, car manufacturers in France remain equally concerned not only with fulfilling regulatory requirements but also with the positioning of such systems as one of the differentiators in their model offerings.
North America Market Analysis
By the end of 2037, North America trailer assist system market is set to dominate around 25% revenue share, driven by the U.S. and Canada. A surge in the requirement for towed vehicles, particularly in the commercial industry is likely to boost the trailer assist system market growth.
The U.S. trailer assist system market is growing with increasing adoptions of safety regulations and advanced automotive technologies. As per the National Highway Traffic Safety Administration (NHTSA) has provided a preliminary estimate indicating that 40,990 people died in motor vehicle crashes in 2023. This represents a 3.6% decline compared to 2022, when 42,514 fatalities were reported. In 2023, the fatality rate was 1.26 deaths per 100 million vehicle miles traveled. These statistics indicate that the demand for towing assistance technologies is increasing and will further increase as these technologies can significantly improve the safety of towing operations, which are generally associated with higher accident risks.
Canada also plays an important part in North America trailer assist system market, especially in the commercial vehicle segment, where efficiency and safety are key concerns. Strict safety standards and demands for improved trailer connectivity solutions in the country contribute significantly to this growth. Besides, the increasing stringency in regulations concerning driver safety and vehicle performance has made companies in Canada increasingly equip their fleets with improved telematics and trailer assist systems to ensure efficiency of operations as well as compliance with requirements.
The trailer assist system market is highly competitive due to the presence of traditional players like Magna, Bosch, Ford, and Hyundai Mobis. These companies continuously introduce new solutions to make passenger and commercial vehicles safer and more convenient. Other key players such as Phillips Connect and Plus promote the market expansion with telematics solutions for trailers and automation. Such moves drive competitive dynamics, while the demand for advanced towing technologies is on the rise, and regulatory compliance is pushing the pace in Europe and North America.
In April 2023, Bosch collaborated with Plus on the development of software-defined trailer assist systems for commercial vehicles, providing 360-degree surround perception technology. The collaboration was one of the major steps towards offering automated towing assistance and making it much safer and more efficient. Companies also introduce partial automation with continuous driver assistance to shift toward the demand rise for advanced trailer systems and gain a leading position in the competition outlook.
Here are some leading companies in the trailer assist system market:
Author Credits: Saima Khursheed
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