Tote Bags Market Size

Tote Bags Market size was valued at USD 73.1 billion in 2024 and is poised to exceed USD 132.9 billion by 2037, registering over 4.7% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of tote bags is estimated at USD 76.6 billion.

The rising prevalence of tote bag adoption stems from its popularity as a fashion accessory and environmental regulations against single-use plastic bags, which positions tote bags as an alternative. For instance, Trader Joe’s mini tote bags went viral on social media platforms in 2024 and were resold for much higher than their original value on platforms like eBay. In June 2024, the grocery chain leveraged the popularity of its mini tote bags by restocking them as mini-insulated tote bags.

The widespread adoption across commercial and retail sectors is poised to create profitable revenue streams for the global tote bags market. The demand for tote bags is positioned to rise in urban areas with consumers prioritizing durable, aesthetic, and eco-friendly bags. Manufacturers are leveraging the surging demands by launching tote bags with innovative designs to stand out in the competitive market. For instance, in February 2023, Modern Meadow launched the first-ever plant-based leather alternative tote, the Ella Bio, that will have an outer shell crafter in BioFabbrica Bio-Tex based material.

The flexibility of the bags allows integration with unique cultural designs of various regions, boosting expansion in regional markets. For instance, in June 2024, the Indigenous Literacy Foundation (ILF) announced the launch of four new tote bags with illustrations from Country Tells us When, a story dedicated to the people of the Kimberley region in Australia.  Additionally, small-and-medium sized businesses are able to provide unique customized tote bags due to advancements in printing technology.

Furthermore, digital and social media platforms boost marketing campaigns aimed at increasing tote bag sales by leveraging the growing demands globally. The tote bags market is positioned to leverage the favorable trends to maintain the growth curve by the end of the forecast period.