Tote Bags Market Share

North America Market Forecast

North America in tote bags market is projected to dominate over 29.6% revenue share by 2037. The high rate of disposable income in the region positions manufacturers to provide luxury tote bags for consumers who are conscious of aesthetics and fashion trends. The celebrity endorsements of tote bags in the region benefit the acceptance of products in mainstream fashion. Additionally, the advent of materials such as organic cotton, jute, and vegan leather in production is poised to expand the consumer base, benefiting the tote bags sector.

The U.S. is poised to remain the largest domestic tote bags market in North America. The growth of the sector in the country is attributed to social media trends boosting visibility of tote bags amongst younger demographics and bans on single-use plastic in various states. For instance, in January 2024, Environment America reported a ban on single-use plastics in California, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Vermont, Washington, Rhode Island, and Colorado. This opens lucrative opportunities to integrate tote bags as the go-to option for shopping.

Additionally, demand for sustainable, cruelty-free material for tote bags creates new revenue streams that manufacturers can leverage. Vegan fabrics such as organic cotton, hemp, seaweed, beech tree fiber, etc., are being researched for further applications in commercial tote bag production. Furthermore, the impact of social media on sales and popularity can be ascertained by the case of Boat and Tote canvas bag of L.L. Bean which saw a resurgence in sales due to social media popularity reporting 64% growth between 2021 to 2023.

Canada is poised to register growth in its domestic tote bags market by leveraging an expanding consumer base that prefers sustainable lifestyles and strong environmental policies in the country. Additionally, the Organization for Economic Cooperation and Development (OECD) estimated the average per capita disposable income as USD 34.4 thousand a year per household which is higher than the OECD average of USD 30.4 thousand a year. The trends indicate a demographic that is willing to spend on high-end products, positioning versatile luxury tote bags for expansion in the domestic market.

APAC Market Forecast

The APAC tote bags market is projected to register the fastest growth during the forecast period. The region’s rich artisanal craftsmanship creates a tote bags market with unique designs. Abundance of raw materials such as bamboo and jute creates a stable supply chain for sustainable tote bags. Furthermore, the heightened consumption of global fashion standards in APAC has boosted demand for tote bags in the region. Additionally, numerous APAC countries have banned single-use plastics positioning tote bags as an alternative. In April 2021, Woolworths partnered with Detpak in a multi-million-dollar deal to produce locally made tote bags to support jobs and the local industries.  

China is projected to retain its spot as a leading domestic tote bags market. The robust manufacturing base in the country is conducive for large-scale tote bags production while government policies seeking to curb use of plastics assist the adoption of tote bags. Furthermore, green shopping festivals, such as the annual Green Consumption festival in Huangpu, promotes use of tote bags made of sustainable materials.

With an increasing number of shopping malls in the country embracing green initiatives and the handbag culture embraced by the young demographics in the country highlights a burgeoning shift to a new consumption culture, that sustainable brands can leverage. In September 2020, KFC and Karl Lagerfeld collaborated to release limited edition hand bags that were sold out, indicating the potential of novelty tote branded tote bags for a changing culture of consumption.

India is profitable tote bags market and is expected to increase its market share by the end of the forecast period. The country is a leading producer of jute and cotton, benefiting a stable supply chain for commercial production of tote bags. Furthermore, tote bags for women in the country is a rising segment experiencing an increased buzz in interest. In August 2023, Titan Business Irth launched its first line of canvas bags for women, including a canvas tote featuring tanned leather. The favorable trends for expansion indicate the domestic tote bags market for sustained growth, catering to premium and value-conscious customer bases.