Tote Bags Market Analysis

Material (Canvas, Leather, Fabric, Cloth, Jute, Embellished, Faux Leather, Nylon, Polyvinyl Chloride)

Canvas segment is expected to account for tote bags market share of around 26.7% by 2037. The durability of canvas tote bags has led to larger adoption from consumers and businesses in comparison to tote bags made out of other materials. The reusable features of canvas bags position them as an alternative to plastic bags as well as an attractive option for eco-conscious customers. Brands are leveraging the rising interest in canvas bags to launch luxury tote bags for high-end consumers. For instance, in September 2024, Jimmy Dean launched a limited-edition griddle tote bag featuring thick canvas material and is designed to help students breakfasts more appealing.

The leather segment of the tote bags market is expected to expand by the end of the forecast period. Leather is associated with luxury, and the growing popularity of high-end tote bags is poised to boost demands for bags crafter with leather. In January 2024, Net-a-Porter reported a 300% increase in searchers of leather tote bags, indicating the surge in interest.

Additionally, leather bags are increasingly favored in high-end retail and corporate gifting. The combination of luxury with ethical products is set to provide new opportunities for the tote bags market. For instance, in November 2024, MODChic Leather, the sister company of MODChic Couture, launched a vegan leather tote bag, i.e., Nene with detachable strap.

Application (Shopping, Casual Everyday Tote, Laptop Tote, Sports Tote, Business and Travel Tote, Personalized Tote)

The shopping segment is estimated to experience the largest application in the tote bags market during the forecast period. A major driver is the large-scale use of tote bags in retail stores to reduce single-use plastic usage. Additionally, the versatility of tote bags owing to their reusability and durability increases their application in grocery or retail purchases. An increase in e-commerce and curbside pickup services further contributes to the demand for reusable shopping bags.

Manufacturers can leverage the demand for aesthetic and stylish tote bags that are durable, for multi-faceted use in shopping and as a fashion accessory. For instance, in 2023, the Marc Jacobs tote bag, a popular product, gained more than 80 million views on TikTok while google searches for the tote bag soared indicating consumer interests in versatile tote bags.

Our in-depth analysis of the global tote bags market includes the following segments