Toilet Paper Market Trends

Growth Drivers

• Rising consumer interest in sustainable toilet papers globally - A rising number of consumers are demanding toilet paper manufactured ethically due to their increased awareness of issues like deforestation and global warming. Over 35% of respondents to the toilet paper market research said they looked for items with environmentally friendly packaging, 37% said they picked sustainable products to help protect the environment, and 41% said they avoided using plastic wherever possible.
  
  The global industry has embraced techniques such as sustainable supply chains, alternative fibers, and a reduction in non-recyclable plastic packaging in response to evolving demands.
• Increasing travel and tourism after the lockdown - The United Nations World Tourism Organization’s (UNWTO) forward-looking scenarios for 2023 explained that international arrivals have recovered between 80% and 95% of pre-pandemic levels, which is consistent with the quarter 1 2023 findings. The latest UNWTO Confidence Index demonstrated that performance for the period is on pace to be even better than in 2022. The Panel of Experts at UNWTO stated their confidence in a robust peak season (May to August) in the Northern Hemisphere. Increasing demand for hygiene packaging while staying out or traveling somewhere else will help in the toilet paper market expansion.
  
  Moreover, the Global Future Council on Sustainable Tourism places a strong emphasis on developing sustainability standards and metrics, developing a workforce that is inclusive and well-trained, giving local communities a priority, matching traveler numbers with destination capacity, and allocating funds for infrastructure that is pertinent to the destination.
• Rise in panic purchasing amongst people recently - According to our recent survey, thirty percent of millennials stated they shop for groceries, twenty-one percent for domestic goods, twenty percent for health products, and eighteen percent for personal care.
  
  Due to their larger storage facilities, large-scale shops with well-established supply chains can handle this better than smaller stores, which mostly restock their inventory on demand. Businesses may easily handle such high demand and maintain ideal stock levels with the aid of a smart, multi-echelon inventory management system.

Challenges

• The appearance of bidet toilets - While utilizing a bidet can be a terrific alternative to using toilet paper, there are certain disadvantages and hazards involved. Undoubtedly, not everyone is a good fit for a bidet, and people may want to hold off on using one for a while if their immune system is compromised.
• The worldwide toilet paper business isn't growing as much because of growing environmental worries about things like deforestation and climate change caused by cutting down trees.
• Disruption in the supply chain systems