Toilet Paper Market Size

Toilet Paper Market size was over USD 58.06 billion in 2024 and is anticipated to cross USD 102.89 billion by 2037, growing at more than 4.5% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of toilet paper is estimated at USD 60.15 billion. The rising health and wellness trend across the world will exponentially help the market to grow in the upcoming years. Healthcare is becoming a more important focus for tech firms, and start-ups in the field are expanding quickly as well. In 2020, 43% of Americans reported following a particular diet or eating pattern, up from 38% in 2019. Similarly, toilet papers are increasingly used by them after becoming more conscious about their health.

In addition, there is an increase in the expected growth rate of the toilet paper market by the end of 2036 due to the increasing e-commerce industry. As per the recent reports in 2022, e-commerce sales rose by 3% in Europe and 7% in the US and Asia.  Furthermore, a virtual sales strategy has been used by over 90% of B2B organizations since 2020, as a result of enhanced process efficiencies and better controlling software.