Toilet Paper Market Share

North American Market Statistics

By the end of 2037, North America region is expected to dominate around 44% toilet paper market share. This market growth will be credited to the rising demand for bathing tissues. This region produces more commercial or away-from-home tissue than any other place in the world, with an average production rate of almost 35%. 

Within the consumer tissue, there is competition not only between brands but also between different product kinds in the region. For instance, products that offer more affordable answers to the daily requirements of Americans on a budget, like toilet paper, are putting more competitive pressure on paper napkins and facial tissues.

European Market Analysis

By 2037, Europe ABC toilet paper market in Europe region is anticipated to hold more than 27% revenue share and will hold the second position driven by technological advancement in manufacturing toilet papers in this region. Over the past twenty years, the premium segment in toilet paper has grown to represent 25% of the category's overall increase and 15% of all rolls consumed in France, yielding a 20% segment value share.

Precision manufacturing technology is a hallmark of Germany, a manufacturing and technical powerhouse. During the early stages of the business, the nation was instrumental in creating technology related to pulp and paper. This function has persisted into the twenty-first century, as Germany is home to numerous businesses that sell tissue production and convert technologies globally.