Toilet Paper Market Analysis

  • Report ID: 6025
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT

Toilet Paper Market Segmentation:

Ply Count Segment Analysis

In toilet paper market, one segment is likely to dominate over 46% share by 2035 driven by the inexpensiveness of the one-ply toilet paper. One-ply papers are shown to be 22% more efficient than two-fold papers in the market survey. It's frequently utilized in business settings where clogged pipes from paper items that don't break down quickly might be a problem, such as airports, schools, etc. To discourage workers from sitting down at their desks too much in the hopes that they can hold it until they get home to the comforts of a two-ply supply, employers also frequently use single-ply.

Application Segment Analysis

In toilet paper market, hospitals segment is predicted to hold more than 49% revenue share by 2035 led by the increasing requirement for patient hygiene in the healthcare sector across the world. The situation of hygiene in healthcare institutions is depicted in a sharper and more concerning light by the recently developed global estimate.  51% of healthcare institutions exceeded the requirements for basic hygiene services, even though 68% of them had hygiene facilities at points of care and 65% had handwashing stations with soap and water at the restrooms.

Type Segment Analysis

In toilet paper market, rolled segment is estimated to hold over 80% revenue share by the end of 2035 on account of the conventional format that presents convenience in usage along with material refilling. 42 million tons of rolled toilet paper are used annually worldwide. If toilet paper were spread out, that would equate to roughly 184 billion rolls, or 22 billion kilometers, covering 2.2 million square kilometers. This entire roll of toilet paper could circle the earth once every ten minutes or make a round trip to the sun every seven days.

Our in-depth analysis of the global toilet paper market includes the following segments:

 

 

 

 

 

          Product

 

  • Toilet Paper
  • Wrapping Tissue
  • Paper Napkin
  • Facial Tissue
  • Paper Towel
  • Wipes
  • General Purpose Wipes
  • Intimate Wipes
  • Baby Wipes
  • Cosmetic Wipes

 

          Raw Material

  • Wood Free
  • Wood Containing
  • Recovered Fiber

 

          Ply Count

  • One
  • Two
  • Three

 

 

 

 

          Application

  • Households
  • Hotels
  • Restaurants
  • Malls
  • Cafes
  • Hospitals
  • Salons

 

          Type

  • Rolled
  • Folded

 

          Place Type

  • At Home
  • Away from Home

 

 

          Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Departmental Stores
  • Retail Stores
  • Online Stores

 

 

 

          Packaging Type

  • Rolls
  • Napkins
  • Folded Tissues
  • V-fold
  • W-fold
  • Z-fold
  • C-fold

 

          End-User Industry

  • Residential
  • Commercial

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of toilet paper is assessed at USD 59.09 billion.

The global toilet paper market size surpassed USD 56.89 billion in 2025 and is projected to witness a CAGR of around 4.3%, crossing USD 86.67 billion revenue by 2035.

North America toilet paper market is expected to capture 44% share by 2035, driven by rising demand for bathing tissues and high commercial tissue production.

Key players in the market include Procter & Gamble Co., Business PlanningMain Product OfferingsFinancial ExecutionMain Performance IndicatorsKimberly-Clark Corporation, Georgia-Pacific, Essity AB, Cascades Inc., Kruger Products L.P., Metsä Tissue Corporation, Hengan International Group Company Limited, Seventh Generation Inc., Wausau Paper Corp.
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