On September 8, 2020, Amcor confirmed its membership of the "HolyGrail 2.0" Digital Watermarks Program, which brings together over 85 businesses and associations, including core consumers and major business player, around the packaging value chain. It partners in pioneering packaging technology to improve recycling. HolyGrail 2.0 is a pilot project facilitated by the European Brands Association (EBA) Target, which seeks to show the effectiveness of automated watermarking technology for detailed sorting and better-quality recycling.
Author Credits: Abhishek Anil
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