Tableau Services Market size was over USD 1.02 billion in 2023 and is poised to cross USD 4.94 billion by 2036, growing at more than 12.9% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of tableau services is evaluated at USD 1.13 billion. The growth of the market can be attributed to the growing demand for business intelligence tools for visual analysis of data, and upsurge in the need for customer analytics across the world. Along with these, rising usage of business intelligence tools by academic researchers and government organizations for data blending and real-time collaboration, and spiraling penetration of smartphones are also expected to drive market growth in the near future. About 6 billion people in the world were smartphone users in the year 2020, which is calculated to increase up to more than 7 billion users by the end of 2024. Furthermore, escalating adoption of a more formal business approach by several private and government organizations, and rising usage of business intelligence by small and medium enterprises globally are projected to offer ample growth opportunities to the market in the near future.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
12.9% |
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Base Year Market Size (2023) |
USD 1.02 billion |
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Forecast Year Market Size (2036) |
USD 4.94 billion |
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Regional Scope |
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The market is segmented by service type into consulting, maintenance & support, data preparation, governance, dashboard development & designing, and
development. Out of these, the consulting segment is anticipated to hold the largest share in the tableau services market on account of the increasing usage of tableau by consultants as it offers faster analytics. Apart from these, tableau services help in simplifying raw data in a very easily understandable format, helping consultants convey information more effectively. This is also predicted to bolster the growth of the market segment significantly in the future. Additionally, on the basis of enterprise size, the small & medium enterprises segment is assessed to acquire the largest share during the forecast period owing to the high rate of adoption of business intelligence solutions in organizations with less than 100 employees.
Our in-depth analysis of the tableau services market includes the following segments:
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By Service Type |
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By Enterprise Size |
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APAC Market Statistics
Regionally, the tableau services market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. Asia Pacific industry is estimated to account for largest revenue share by 2036, owing to continuous development in business infrastructure of companies, and rapid digitalization at workplaces in the region. In addition, generation of large amount of data from portable user devices resulting from large population is also expected to drive market growth in the region in the coming years. As of July 2021, the population of Asia is estimated at more than 4.5 billion, which is evaluated to rise up to about 5 billion people by the end of the year 2055. Moreover, the market in North America is projected to gather the largest share during the forecast period ascribing to the well-established IT infrastructure, and strong presence of prominent market players in the region.
June 2021- Optimus SBR acquired Unilytics and launched Optimus SBR Data to expand its portfolio of data advisory and analytics services in North America.
January 2018- Deloitte and Tableau announced the launch of first-of-its-kind visual analytics solution for tax departments of companies to help them make smarter decisions.
Author Credits: Abhishek Verma
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