Stretch Marks Treatment Market Share

North America Market Insights 

The North America market is projected to garner 31.6% of the market share by 2037. The growth of the market can be attributed to the high demand for cosmetic procedures and the expansion of insurance and Medicare coverage. The market in the U.S. is witnessing significant growth owing to rising government healthcare spending and enhanced models for reimbursement. For instance, the Centers for Disease Control and Prevention stated that in 2023, USD 5.1 billion was infused into dermatology-associated programs. Also, the country is witnessing various cross collaborations among the pharmaceutical companies, and policy advisors are emerging as prominent growth-catalyzing strategies.

Additionally, in Canada, there has been an increased demand for non-invasive treatments such as laser and light therapies. The government in the country stated in 2023 that at-home devices such as microneedling pens surged by 31% in 2023. It was also observed that almost USD 3.1 billion was allocated by the government towards the treatment of dermatological and cosmetic procedures. In Ontario, the Ministry of Health raised the investment by 18.2% in stretch mark-related therapies. The advent of the digital prescription is also boosting accessibility, mainly in rural and remote communities. 

APAC Market Insights 

The market in Asia Pacific is set to register 7.2% of the CAGR during 2025-2037, owing to rapid urbanisation and a surge in childbirth in the region. The demand is bolstered by broader insurance access and favourable health policies, further promoting maternal wellness. In India, programs such as Ayushman Bharat cover bariatric and post-pregnancy surgery associated with stretch mark treatment in various hospitals, supporting almost 51 crore beneficiaries. The National Health Mission funded dermatology camps in rural areas, surging early-stage treatments uptake by almost 18.2%.

Additionally, in China, the market has expanded by getting support from the National Medical Products Administration. In 2023, the government's spending has surged by almost 15.4% over the past 5 years, treating 1.51 million patients for postnatal stretch marks. In Beijing, various cosmetic dermatology initiatives were conducted under the employee health schemes. The advent of government-backed platforms is promoting local production of creams based on hyaluronic acid to lower the cost of the treatment. According to the Chennai Metropolitan Development Authority, in 2024, Guangzhou, also known as a medical tourism hub, reported 31% annual growth in foreign patients.

Stretch Marks Treatment Market Overview – APAC Key Countries

Europe Market Insights 

The market in Europe is anticipated to garner 25.7% of the global market share by 2037. The growth of the market can be attributed to the surge in awareness in cosmetic dermatology and government-backed postpartum healthcare programs. The data published by the European Health Data Space, the government in the region has spent USD 2.6 billion on research and development for dermatological innovation. Germany is considered to be the largest market in Europe for the market, bolstered by robust insurance coverage. Platforms such as the German Medical Association endorse awareness campaigns for the treatment of curable skin issues.

Other than this, the stretch marks treatment market in France is growing, backed by strong pharmaceutical support in the sector. According to the Ministry of Solidarity and Health in 2021, the government in France allocated 7.1% of its healthcare budget to programs related to stretch mark treatment. Also, the French National Authority for Health has included postpartum skincare in the guidelines of maternity care. In 2023, 850,100 women got treatment for the stretch marks via private as well as state-owned clinics.