Streaming Devices Market Share

North America Market Forecast

By 2037, North America streaming devices market is set to hold more than 46.1% revenue share. The high adoption of smart home solutions and the presence of key market players is majorly driving the sales of streaming devices. The increasing dominance of media streaming platforms such as Amazon Prime, Hulu, and Netflix is also fueling the adoption of streaming solutions.

In the U.S., more than 50% of homes are installed with streaming devices, reveals the Energy Information Administration.  On an average basis, around 79.0% of U.S. individuals own smart TVs.  Such an increasing penetration of smart home systems makes the U.S. a potential market for streaming device manufacturers.

Individuals in Canada spend over 10 hours a week watching streaming content and over 90% of people stream content online. Netflix and YouTube are the most popular streaming services in Canada and adults between 25 to 34 age group highly invest in streaming services. Thus, the rising popularity of various media platforms is fueling the sales of streaming devices in the country.

Asia Pacific Market Statistics

In Asia Pacific, the sales of streaming devices market are set to expand at the fastest pace during the anticipated period. The increasing investments in broadband infrastructure development, the growing popularity of smart TVs, and the high admiration of OTT platforms are fueling the streaming devices market growth in the region. India and China are the most profitable marketplaces for streaming device manufacturers followed by Japan and South Korea.

In India, the entertainment and media industry is projected to expand at 9.7% annually in revenue terms and reach USD 73.6 billion by 2027. The Indian video OTT market dominated by service providers such as Amazon Prime, Disney+ Hotstar, and Netflix is expected to double and reach USD 3.5 billion by 2027, according to the India Brand Equity Foundation. These statistics highlight that the increasing demand for media and entertainment services is poised to boost the adoption of modern streaming devices in the coming years.

The rapidly advancing digital infrastructure, the cost-effective availability of streaming ecosystems, and the rising popularity of Chinese drama are generating profitable opportunities for streaming device producers in China. The China video streaming market was valued at USD 22.0 billion in 2024. This underscores that the rising popularity of streaming media content is set to directly fuel the sales of streaming devices and tools in the coming years.