Streaming Devices Market Analysis

Price Range (Low-Range, Medium-Range, High-Range)

Low-range segment is expected to account for streaming devices market share of around 51.9% by 2037. The high-potential economies such as Latin America and Asia Pacific are more opportunistic marketplaces for low-range streaming device manufacturers. Key players employ competitive pricing strategies to expand their product offerings in these markets. The budget-conscious mindset of customers in these price-sensitive markets is a vital aspect driving the sales of low-range streaming devices. Streaming services such as OTT platforms are becoming more integral to entertainment consumers increasingly look for affordable ways to access these platforms and low-range streaming devices are effective entry points without high investments. 

Application (TV, Gaming Consoles, Others)

The TV segment is anticipated to hold a dominant streaming devices market share throughout the forecast period. The rising adoption of smart TVs is directly fueling the sales of streaming devices, globally. The easy and cost-effective availability of the Internet in the majority of countries is also augmenting the adoption of streaming devices and tools. The Federal Trade Commission reveals that over 40% of U.S. homes have smart TVs installed and more than 90 million people have subscribed to OTT platforms. The penetration rate of smart TV sets increased to 75% in the U.K. and in Germany, all TVs sold were of the Smart category in 2023, respectively. Thus, the continuous rise in the adoption rate of connected TVs is set to uplift the revenue growth of streaming device producers in the coming years.

Our in-depth analysis of the global streaming devices market includes the following segments: