Streaming Devices Market size was USD 12.3 billion in 2024 and is estimated to reach USD 68.1 billion by the end of 2037, expanding at a CAGR of 14.1% during the forecast period, i.e., 2025-2037. In 2025, the industry size of streaming devices is estimated at USD 14 billion.
Streaming devices are modern-day sources of entertainment and communications. The growing easy and seamless accessibility to internet services worldwide is significantly augmenting streaming device sales. The global expansion of broadband internet infrastructure coupled with the rollout of the 5G network and advanced cloud platforms makes content streaming faster and of high quality. The World Broadband Association estimates that the integration of artificial intelligence is substantially transforming broadband and cloud solutions performance.
According to the Broadband and Cloud Development Index (BCDI) report by the World Broadband Association, in Q1FY24, over 1 billion fiber broadband subscriptions were totaled for the 62 countries included in the report. Fiber subscriptions increased from 49% in 2022 to 53% by 2023, making it a dominant broadband technology for streaming movies and playing online games. The U.K. is one of the major European countries with above-average broadband scores and Egypt, followed by South Africa and Nigeria with above-average cloud scores. In Egypt, the fixed broadband penetration is around 40%. Furthermore, Oman, Romania, Brazil, China, and Slovakia are some other countries with high broadband coverage and adoption. Thus, the analysis suggests that streaming device manufacturers have a profitable scope in Africa and Europe.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
14.1% |
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Base Year Market Size (2024) |
USD 12.3 billion |
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Forecast Year Market Size (2037) |
USD 68.1 billion |
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Regional Scope |
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Price Range (Low-Range, Medium-Range, High-Range)
Low-range segment is expected to account for streaming devices market share of around 51.9% by 2037. The high-potential economies such as Latin America and Asia Pacific are more opportunistic marketplaces for low-range streaming device manufacturers. Key players employ competitive pricing strategies to expand their product offerings in these markets. The budget-conscious mindset of customers in these price-sensitive markets is a vital aspect driving the sales of low-range streaming devices. Streaming services such as OTT platforms are becoming more integral to entertainment consumers increasingly look for affordable ways to access these platforms and low-range streaming devices are effective entry points without high investments.
Application (TV, Gaming Consoles, Others)
The TV segment is anticipated to hold a dominant streaming devices market share throughout the forecast period. The rising adoption of smart TVs is directly fueling the sales of streaming devices, globally. The easy and cost-effective availability of the Internet in the majority of countries is also augmenting the adoption of streaming devices and tools. The Federal Trade Commission reveals that over 40% of U.S. homes have smart TVs installed and more than 90 million people have subscribed to OTT platforms. The penetration rate of smart TV sets increased to 75% in the U.K. and in Germany, all TVs sold were of the Smart category in 2023, respectively. Thus, the continuous rise in the adoption rate of connected TVs is set to uplift the revenue growth of streaming device producers in the coming years.
Our in-depth analysis of the global streaming devices market includes the following segments:
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Component |
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Sales Channel |
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Price Range |
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Application |
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End use |
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North America Market Forecast
By 2037, North America streaming devices market is set to hold more than 46.1% revenue share. The high adoption of smart home solutions and the presence of key market players is majorly driving the sales of streaming devices. The increasing dominance of media streaming platforms such as Amazon Prime, Hulu, and Netflix is also fueling the adoption of streaming solutions.
In the U.S., more than 50% of homes are installed with streaming devices, reveals the Energy Information Administration. On an average basis, around 79.0% of U.S. individuals own smart TVs. Such an increasing penetration of smart home systems makes the U.S. a potential market for streaming device manufacturers.
Individuals in Canada spend over 10 hours a week watching streaming content and over 90% of people stream content online. Netflix and YouTube are the most popular streaming services in Canada and adults between 25 to 34 age group highly invest in streaming services. Thus, the rising popularity of various media platforms is fueling the sales of streaming devices in the country.
Asia Pacific Market Statistics
In Asia Pacific, the sales of streaming devices market are set to expand at the fastest pace during the anticipated period. The increasing investments in broadband infrastructure development, the growing popularity of smart TVs, and the high admiration of OTT platforms are fueling the streaming devices market growth in the region. India and China are the most profitable marketplaces for streaming device manufacturers followed by Japan and South Korea.
In India, the entertainment and media industry is projected to expand at 9.7% annually in revenue terms and reach USD 73.6 billion by 2027. The Indian video OTT market dominated by service providers such as Amazon Prime, Disney+ Hotstar, and Netflix is expected to double and reach USD 3.5 billion by 2027, according to the India Brand Equity Foundation. These statistics highlight that the increasing demand for media and entertainment services is poised to boost the adoption of modern streaming devices in the coming years.
The rapidly advancing digital infrastructure, the cost-effective availability of streaming ecosystems, and the rising popularity of Chinese drama are generating profitable opportunities for streaming device producers in China. The China video streaming market was valued at USD 22.0 billion in 2024. This underscores that the rising popularity of streaming media content is set to directly fuel the sales of streaming devices and tools in the coming years.
Key players in the streaming devices market are employing several organic and inorganic tactics to earn high profits. They are investing in research and development activities to enhance the features of streaming devices. Leading companies are collaborating with other players to reach a wider consumer base by developing next-gen streaming devices. Mergers and acquisition strategies are also helping them expand their product offerings. Furthermore, regional expansion moves are expected to open new streams to maximize their revenue shares.
Some of the key players include:
Author Credits: Abhishek Verma
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