Storm Tracking Apps Market Trends

Growth Drivers

• Rapid Adoption of Storm Tracking Apps in Transport and Logistic Sectors- Weather patterns can affect delivery of goods from one place to another. Weather conditions can break the chain of goods being transported to their final destination and on time. This factor compels logistic sector to improve its infrastructure and, in this way, logistics sectors largely depend on storm tracking apps. According to the Federal Highway Administration in March 2022, weather is responsible for 23% of all roadway delays, causing over 32 billion lost vehicles per hour. To prevent such losses, the transport sector is using weather forecasting services.
• IOT Integration in Storm Tracking Apps - IOT integration with storm tracking apps is an emerging trend and has an important role in storm tracking apps market. High accuracy with a detailed scenario of weather events is provided with IOT and it also benefitted the various sectors including transportation, construction, and agriculture as these sectors are prone to extreme weather events. With IOT integration, storm tracking apps have proved to be cost-effective as it allows companies or businesses to optimize resource usage. For instance, satellite remote sensing works by using multispectral cameras fitted on satellite internet to detect electromagnetic energy that hits the crops.
• Global Awareness Regarding Climate Change- Awareness about climate change is growing. Various organizations including NGOs, Businesses, and the government give importance to storm-tracking apps and tools to deal with climate change. Moreover, the WHO has an important role in implementing a broad range of activities on climate change which include advocacy campaigns and multimedia products like the WHO/Europe annual Keepcool campaign in response to heat waves. Furthermore, to deal with climate change and severe weather events, various sectors including transportation, agriculture, and others are relying on weather forecasting apps. In addition, the role of media is also important to increase awareness about the storm tracking apps to better deal with severe weather events.

Challenges

• Network Issues in Extreme Weather Events- In extreme weather events, there can be network issues that will impact the performance of storm tracking apps. Moreover, in severe weather events, the effectiveness of the apps can be compromised due to loss of internet connection. There are remote areas with no proper internet connection as these apps are highly dependable on the internet connectivity.
• Lack of awareness about the usage of storm tracking apps among users.
• Rising concern of privacy as some users may not find preferable to share their personal data with the storm tracking apps.