Sports Officiating Technologies Market Share

North America Market Analysis

North America accounted for the largest sports officiating technologies market share of 43.8% in 2024 and is estimated to increase its revenue share by the end of the forecast period owing to the presence of multiple commercially successful sports leagues that have integrated sports officiating solutions. Advanced officiating solutions such as real-time data analysis and instant replay are growing in usage and popularity in the North America sports eco-system. Rising fan engagement and improving precision in officiating technologies opens opportunities for companies to invest and deliver accurate video analysis, and AI-based solutions.

U.S. leads the sports officiating technologies market in North America with a dominant market share that is poised for rapid growth during the forecast period. The U.S. market is driven by the rising scale of sports officiating solutions integration in major sports league like the NFL, NBA, MLB, and MLS. For instance, in September 2024, the NBA Board of Governors approved an expanded use of coach’s challenge for out-of-bounds violations for the 2024-2025 NBA season that will allow on-court officials and replay center to review video to determine whether a foul should have been flagged.

Additionally, the commercial revenue from sports is growing with the U.S. Census Bureau reporting a revenue increase in 2022 after a dip due to Covid-19. The sports officiating technologies market benefits of U.S. benefits from the growing revenue share of sports teams and opens the market for integration of new officiating solutions in more sports with discussions of integration in MMA and Boxing.

Canada accounts for a large share in the North America market and is projected to improve its revenue during the forecast period. The market growth in the region is attributed to seamless integration of officiating solutions in popular sports such as ice hockey, soccer, and basketball. Additionally, Canada’s sports officiating technologies market benefits from the growth surge in smart stadiums, as fan demands for more immersive experiences increase. With an increase in infrastructural investment, the scope of the market grows larger and is poised to see a steady growth by the end of 2037.

APAC Market Analysis

The Asia Pacific sports officiating technologies market for sports officiating technologies is projected to witness the fastest revenue growth during the forecast period. The growth is attributed to the surge in popularity and viewership of various sports such as soccer, cricket, baseball, and esports. Investments in advanced officiating assistance technologies are witnessing expansion in the regional market. With numerous emerging economies and large population in the region, the potential of expanding to untapped sports in the region is high. Countries such as Japan, China, India, and South Korea lead the market share of the region.

In India, the sports officiating technologies market is witnessing a robust growth. In recent years, India has seen a large-scale expansion of cricket, the most popular sport in the region, with franchising activities such as the Indian Premier League (IPL). With the rise of short format cricket games such as the T-20 and the advent of successful domestic tournaments, the demand for sports officiating solutions is growing rapidly.

The BCCI has started to integrate the use of DRS in local cricket tournaments, which significantly boosts the sports officiating technologies market. Another driver is the expansion in other sports with the All India Football Federation (AIFF) announcing in March 2024, that VAR will debut in top-tier Indian football very soon.

In China, the market is poised to witness a steady growth due to government investment in promoting sports development. Research Nester reports the government in China seeks to grow the sports industry to USD 699.5 billion by 2025 indicating a massive growth potential for investments in sports officiating technologies market. Additionally, global sports bodies are tapping in the potential in China’s sports ecosystem. For instance, in September 2023, VAR was introduced into the Hong Kong Premier League with funding assistance from FIFA Forward.

Japan has a leading share in the APAC sports officiating technologies market due to presence of a robust sports ecosystem where sports officiating technologies are in demand for different sports. For instance, in 2021, VAR was re-introduced in the premier football league, J-League, of Japan. Additionally, Hawk-Eye technology is used in the Japan Open for tennis and instant replay has been successful in Japan’s pro baseball league. With the region gearing to host major global sports events where sports officiating technologies will be integrated, the market is poised for rapid growth.