SoftPOS Market Segmentation:
Enterprise Size Segment Analysis
Micro and small business segment is expected to capture around 61.2% softPOS market share by the end of 2035. This is due to the affordability and accessibility of softPOS solutions that eliminate the need for expensive hardware. Asseco South Eastern Europe Group launched a specialized softPOS app aimed at microenterprises and is integrated seamlessly with existing payment platforms. Small businesses play a crucial role in market growth, and this development shows. An increase in the adoption of softPOS by micro-enterprises will grow as these micro-enterprises start to use digital tools to optimize business processes, leading to greater financial inclusion and market competitiveness.
Operating System Segment Analysis
By the end of 2035, android segment is projected to capture around 55.7% softPOS market share. This is owing to the fact that Android devices are widely used and are cost-effective compared to iOS devices. For example, Fairbit’s new Android-compatible softPOS system was rolled out in June 2024 to expand its services in Southeast Asia, where the region’s digital economy is growing. It is an indicator of Android’s leading role in market expansion. Android-based solutions continue to be the preferred choice for businesses across diverse economic environments owing to their affordability and customization.
Our in-depth analysis of the global market includes the following segments:
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