Social Media Crisis Management Market Size

Social Media Crisis Management Market size is assessed at USD 2.9 billion in 2024 and is poised to exceed USD 33.1 billion by the end of 2037, growing at over 22.5% CAGR during the forecast period i.e., between 2025-2037. In 2025, the industry size of social media crisis management is estimated at USD 3.5 billion.

The social media crisis management market growth is attributed to the increase in businesses leveraging social media platforms as primary channel for communication and engagement. Due to the social media boom in recent years, businesses face challenges in reputation management, negative public relations, and tackling misinformation leading to rising demands for social media crisis management solutions.

Social media use has grown manifolds and brands have made it a point to use social media to showcase their brand voice, product launches, engage in marketing campaigns, and offer press releases. As of April 2023, the University of Maine study ranked Facebook, YouTube, WhatsApp, Instagram, and WeChat as the social media platforms with the most active users. The university conducted a study stating that there are 4.8 billion social media users worldwide across various platforms, attributing to 59.9% of the global population and 92.7% of global internet users. The study reported 150 million new social media users between 2022 and 2023 indicating a 3.2% increase per year with a global average time of 2 hours and 24 minutes spent on social media sites. Moreover, the COVID-19 pandemic also boosted social media usage which was already at an all-time high.

The rising dependency of businesses on social media platforms inevitably increases the risk of crisis. Businesses are actively seeking to reduce the time between the first warning of crisis and the response plan being deployed. To address the challenges of preparing effective social media crisis management plans, numerous firms are offering robust plans to increase the competitiveness of the market. As more businesses invest in building a strong social media presence, the demand for effective crisis management is projected to boom leading to considerable social media crisis management market growth.