Smartwatch Market size was over USD 28.94 billion in 2024 and is poised to exceed USD 75 billion by 2037, growing at over 7.6% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of smartwatch is estimated at USD 30.7 billion.
Consumption of these products is expected to be stimulated by the growing popularity of fitness among young people, as well as an increase in their use of health monitoring equipment. For instance, 67% of gym and fitness center users think technology improves their workout experience. Given that they are more aware of and familiar with the various types of intelligent devices, this product is likely to be needed because of increasing urbanization around the world. For instance, in 2023, the global urbanization rate was 57%.
Furthermore, stress monitoring in smartwatch is a useful feature that allows users to understand and control their stress levels. The feature can detect changes in different physiological parameters such as heart rate, blood pressure, skin temperature, and respiration which are influenced by stress. An emerging feature built on stress monitoring is emotion tracking or mood tracking in smartwatch. To determine the user's emotions, it is based on physiological data associated with stress but will use more sophisticated algorithms and even artificial intelligence to do so.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
7.6% |
Base Year Market Size (2024) |
USD 28.94 billion |
Forecast Year Market Size (2037) |
USD 75 billion |
Regional Scope |
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Display Type (LCD, OLED)
OLED segment in the smartwatch market is anticipated to hold the largest share of 57% during the forecast period. By providing several advantages, OLED smartwatch are contributing to growth in the market. OLED display offers vivid colors, deeper contrast, and energy-efficient operation. For instance, in February 2019, the Nubia Alpha wearable boasts Android-like features. The specifications include a Snapdragon Wear 2100 SoC, 1GB RAM, and 8GB of internal storage. The Nubia Alpha smartwatch features a 4-inch (960x192 pixels) flexible OLED display. The adoption of OLED screens in smartwatch is helping to increase their popularity and contribute to the expansion of the market, as consumers are increasingly looking for visually attractive and functional devices. Also, major market players in the OLED panel business are bolstering the segment’s growth. For instance, LG Display, Samsung, and Everdisplay (EDO) are among the key players in the OLED panel for smartwatch. LG Display's shipping share reached 23.99% in the fourth quarter of 2020, establishing it as the market leader.
Application (Running, Checking Notifications, Swimming, Cycling)
Running segment for the smartwatch market is anticipated to hold a share of 43% during the foreseen period. The adoption of running applications on the market is stimulated by continuous commitment to and product development & personalization for runners. Continuous innovation results in more efficient monitoring, enhanced user interfaces, and better features that are specially designed for the running community. For instance, the Garmin Forerunner 165 Series is the most recent GPS-running smartwatch range, aiming to be both user-friendly and cheap. With a vivid AMOLED display and personalized adaptive training routines, the Garmin Forerunner 165 Series is suitable for runners of all skill levels. The Forerunner 165 and Forerunner 165 Music have full-color displays, sensitive touchscreens, and a 5-button interface.
Our in-depth analysis of the global market includes the following segments:
Product Type |
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Operating System |
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Display Type |
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Price Range |
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Application |
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End-user |
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North American Market Forecast
North American smartwatch market is poised to hold a share of 38% during the projected period. A key factor contributing to the growth of the North American market is the increasing adoption of wearable technology. With their ability to monitor health & fitness, features of convenience, and connectivity, consumers in the region are becoming increasingly enthusiastic about wearables such as smartwatch. More people are choosing smartwatch as essential companions for their daily activities, thanks to a growing awareness of the benefits of wearable devices in combination with an emerging tech-savvy community. The expansion of the North American market is driven by this increasing demand.
APAC Market Statistics
Smartwatch market in Asia Pacific is projected to hold a share of 25% by the end of 2037. The market growth is driven by an increased number of technology-savvy people, a higher prevalence of preventable diseases like obesity and diabetes, as well as the expanding popularity of health and fitness to maintain good health. According to a survey, in 2020, over 43% of male Chinese respondents reported having a gym membership, compared to 50% of female respondents. Furthermore, the market is expected to be broadened by some active partnerships and collaboration between leading players in the region.
Author Credits: Abhishek Verma
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