Smart Stadium Market Analysis

Deployment (On-Premises, Cloud-Based)

The on-premises segment of the larger smart stadium market held the largest revenue share of 57.3 in 2024. This segment deals with the operation and installation of hardware and software within a stadium’s physical infrastructure. On-premises deployment ensures that critical systems such as data analytics platforms, IoT devices, network management tools, etc., are stored and operated on-site. The growth of this segment is attributed to the rising needs for greater data security and real time data processing in large-scale venues.

Additionally, smart stadiums that host large crowds demand for customizable infrastructure to ensure low latency and seamless performance which drives the demand for on-premise solutions. For instance, the AT&T stadium, home of the Dallas Cowboys, has installed the distributed antenna system (DAS) on-site to enable seamless communication across the venue during large events, and in January 2022, the stadium had a wave 5g overlay installation to provide speed at gigabit-per-second range.

The cloud-based segment in the smart stadium market is poised for rapid growth during the forecast period owing to the cost-effectiveness of cloud solutions and the pay-as-you-go models for infrastructure as a service (IaaS). Smart stadiums can outsource to external cloud service providers to handle fan engagement, data analytics, IoT management, and security. The demand for cloud-based solutions is increasing due to ease of implementation and rapid deployment rates coupled with lower maintenance and operational costs.

This segment also offers flexibility as payment is made only for the services that are used which enables resources to be scaled up or down depending on the seasonal demands in a stadium. In November 2022, YouTube Theater, SoFi stadium, and Evolv Technology entered a multi-year partnership to provide accurate threat detection at venue entries as Evolv became the official weapons detection screening systems provider at state-of-the-art venues.

Offering (Solutions, Services)

The solutions segment in the smart stadium market is estimated to witness a revenue share of 67.2% during the forecast period. The segment comprises software platforms, various technologies, and systems designed to improve stadium operations and provide a seamless fan experience. As new smart stadiums are and existing stadiums renovated to be integrated with smart infrastructures, the solution segment is poised to boom. Some popular solutions include fan engagement and experience solutions which primarily help in increasing stadium footfalls and increase revenue through in-stadium purchases. For instance, in June 2022, the Spurs official app was launched that provided fans with greater access to the Tottenham Hotspur stadium. The stadium is considered one of the best representations of smart stadiums globally and the app lets fans view the game stats, order refreshments, and explore interactive stadium maps for an immersive experience.

Our in-depth analysis of the smart stadium market includes the following segments