Smart Labels Market Outlook:
Smart Labels Market size was valued at USD 23.72 billion in 2025 and is expected to reach USD 60.41 billion by 2035, registering around 9.8% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of smart labels is evaluated at USD 25.81 billion.
The growth of the market can be attributed to growing adoption of cloud by organizations. About 93% of US businesses were employing cloud services in 2022. In contrast, approximately 66% of business infrastructure was hosted in the cloud. Hence, the demand for smart labels is estimated to increase with the growing adoption of cloud, since a smart label solution makes use of the cloud's capabilities to make the packaging and the content accessible online.
The QR code is one of the smart labels that is most frequently used. The number of smartphone users that scanned a QR code on their mobile devices increased by about 25% from 2020 to 2022 in the United States, where there were about 88 million smartphone users. By 2025, there are expected to be over 99 million Americans using mobile QR code scanners, with usage expected to continue to increase. One could quickly add this unobtrusive square to the product labels so that buyers may scan them with their mobile devices. The QR code could point someone in any direction after being scanned, including to a digital voucher, business website, or an invitation to download any app.
