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Smart Baby Monitor Market size was over USD 1.35 billion in 2023 and is poised to exceed USD 4.5 billion by 2036, growing at over 9.7% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of smart baby monitor is evaluated at USD 1.45 billion.
A smart baby monitor is an automated device mainly used to track baby’s movements and other activities. market is on the rise attributable to innovation in technologies, especially in video and Wi-Fi technology, which have made working parents little less worried for their babies as they can keep a lookout on their babies from all corners of the house and even from outdoors.
Growth Drivers
Product innovation through the deployment of novel technologies
Ongoing innovation in every industry is producing mega results. These smart monitors have new improved services to attract new parents such as tracking room temperature, movement, heart rate, oxygen levels, sleep pattern, and temperature of the baby that deliver information related to their health. They are also capable of sending alerts to parents in case of any problem, some also come with infant wearable options where monitors are directly connected to the baby’s body. This potential lifesaving support from these devices reassures the parents to buy these smart baby monitors. Also, the growing penetration of smartphones and the ease of internet availability are contributing significantly towards the market growth.
Increment in working populace
The socio-economic settings of parents are evolving. With the growing emergence of both partners working, parents don’t hesitate to invest money on these devices to ensure the safety of their babies. Major market players that are developing baby products are becoming aware of changing consumer behavior and this encourages them to find new ways to innovate and provide better solutions to the parents.
Furthermore, presence of several companies into this market, online shopping, growing expenditure on baby products, an increasing number of professional baby care services, budding awareness about baby safety, a rise in disposable income, and increasing commercialization of these devices are estimated to drive the market during the forecast period.
Challenges
The sedentary lifestyle of individuals
Increasing stress and anxiety levels of an individual as a result of the sedentary and hectic lifestyle are leading to less focus on having babies which may further impact the demand for such baby monitors across the globe.
Furthermore, safety and security issues concerning these devices can come up as a hindrance to the market.
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Base Year |
2023 |
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Forecast Year |
2024–2036 |
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CAGR |
9.7% |
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Base Year Market Size (2023) |
USD 1.35 billion |
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Forecast Year Market Size (2036) |
USD 4.5 billion |
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Regional Scope |
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The Smart baby monitor market is segmented by product, application, connectivity, distribution channel, and region. Among segmentation by product, the audio and video segment is expected to dominate the market on account of ease such devices provide to parents in terms of live tracking and watching their babies and easing stress and anxiety of parents. Some market players of this industry have also launched baby monitors equipped with lullabies for the comfort sleeping of the baby.
Among distribution channels, the offline segment is projected to hold the major market share. Growing penetration of hypermarkets and supermarkets have supported the offline selling segment around the world. The brick and mortar store proposes personal service, easy returns, and physical verification of products to the consumers before buying anything. The online segment is expected to grow at a fast pace owing to the convenience it offers to the buyers. There are several customer reviews on e-commerce platforms that enable the buyers to make good choices and assists in choosing the best smart baby monitor amongst wide varieties present on the platforms.
Our in-depth analysis of the global market includes the following segments:
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Product |
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By Connectivity |
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By Application |
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By Distribution Channel |
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Geographically, the smart baby monitor market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.
North America industry is estimated to account for largest revenue share by 2036, attributed to prevalence of nuclear family culture, high spending on baby care products, rapid expansion of online retailing in the region, and easy accessibility to the smart baby monitors in the specialized and online stores of U.S. and Canada.
The European region is anticipated to hold the second-largest market share in the market. Expansion of e-commerce, rising spending power, growing population, presence of dominant market players, and rising awareness are the factors that have accelerated the growth of the market in this region.
Asia-Pacific is estimated to grow at the fastest rate during the forecast period. Factors such as the fast adaptation of technology among the working parents, along with the rising purchasing power of the customers, and infiltration of leading players, growing population, have been fueling the demand for the smart baby monitor in this region.
Evolving nations, such as China, India, Brazil, South Africa, and Thailand are significant markets with huge opportunities for the smart baby monitor market.
May 2020: CUBO AI smart baby monitors which look more like a white plastic bird than a camera, made to big press releases owing to their latest technology incorporating the artificial intelligence which can notify the parents when the baby’s face is covered and if the baby tries to climb out of the crib.
Author Credits: Abhishek Verma
Copyright © 2024 Research Nester. All Rights Reserved
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