Short Video Platform Market Trends

Growth Drivers

• Growing Number of Internet Users – The increasing number of Internet users with the availability of 4G and 5G networks across the globe has propelled the global population towards short video platforms. The number of internet users is surging by 2% every year as per the sources and has reached more than 5 billion internet users in the world today.
• Proliferation of Smart Phones – With the rise in the number of smartphone users, the production of videos and online content has also escalated. This trend is estimated to encourage video content consumption in the future and bring lucrative growth opportunities for the expansion of the global short video platforms market value. In 2022, smartphone users accounted for almost 7 billion which is equivalent to 86% of the world’s population.
• High Adoption Rate of Smart Devices – Laptops, computers, smart TVs, iPad, and other Internet of Things (IoT) devices with an efficient wireless connection is estimated to drive people towards short video platforms for entertainment and/or educational purposes. As per the recent report, the number of active Internet of Things (IoT) devices by the end of 2022 is estimated to be around 16 billion and is further anticipated to increase to 26 billion devices by 2030.

Challenges

• Rising Problems with Privacy and Security – With the penetration of internet services, the problem of cybersecurity and cybercrimes also increases. The risks of data theft, malware attacks, and others are estimated to hamper the adoption rate of short video platforms and subsequently market size.
• Increased Issues with Copy Rights
• Unavailability of Seamless Internet Services in Some Parts of the World