Short Video Platform Market Outlook:
Short Video Platform Market size was valued at USD 53.7 billion in 2025 and is projected to reach USD 132.9 billion by the end of 2035, rising at a CAGR of 10.6% during the forecast period, i.e., 2026-2035. In 2026, the industry size of the short video platform is estimated at USD 59.3 billion.
The short video platform market is witnessing strong growth due to the presence of factors such as rising internet adoption, 5G deployment, and AI-based content curation, which enhance both user engagement as well as the creator economy. The article published by IBEF in February 2024 disclosed that the video segment, which includes TV, OTT platforms, and short-form videos, has consistently been observed to be the highest-earning category in the media & entertainment sector in India, owing to the increasing digital adoption and diverse content offerings. It also stated that short-form video apps, in particular, have accelerated engagement by offering personalized, snackable content with interactive features such as stickers, filters, and editing tools. In addition, there has been ongoing innovation and expanding smartphone penetration; the video segment is expected to maintain a strong position, hence denoting a positive market outlook.
Year-wise Revenue Share of Short Form Video in India (%)
|
Year |
Video |
|
2019 |
55% |
|
2020 |
69% |
|
2021 |
68% |
|
2022 |
66% |
|
2025E |
63% |
Source: IBEF
Furthermore, the short video platform market also benefits from the presence of widespread news channels, which are significantly increasing the uptake. The Associated Press in September 2024 reported that video content has become a dominant force in digital news consumption, wherein 93% of U.S. adults get at least some of their news online, much of it through video. Moreover, younger audiences are reported to drive this trend, since 70% of consumers are likely to share video content on social media, demonstrating its strong viral potential. It also stated that by the end of 2024, it is expected that online videos will account for more than 82% of all consumer internet traffic, underscoring the medium’s dominance. Therefore, this surge in video consumption highlights its effectiveness in engaging audiences through multi-sensory storytelling and interactive formats such as live streaming.
